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Municipality working with Canadian Forest Service and FireSmart Canada on 2019 FireSmart Research Study

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(Fort McMurray, AB – August 19, 2019) – Residents living in the Urban Service Area may receive a phone call from Advanis Research Group as part of the 2019 FireSmart Research Study that is now taking place.

The 2019 FireSmart Research Study is being conducted in the Urban Service Area of the Regional Municipality of Wood Buffalo (RMWB) to understand the willingness of homeowners to participate in FireSmart recommended-activities on their own homes and properties, following the May 2016 Horse River Wildfire.

The study is being conducted by researchers at the Canadian Forest Service (CFS), in collaboration with the RMWB and FireSmart Canada.

The results of this survey will provide the Municipality and FireSmart Canada with recommendations on how to best empower and support residents in taking FireSmart action at home. The information collected in this survey will also help the RMWB, and other municipalities across the province and the country find ways to effectively reduce the risk of wildfire damage to homes, neighbourhoods and communities.

As part of the study, homeowners within the Urban Service Area may be randomly selected for a qualifying phone call with Advanis Research Group. Randomly selected homeowners will be asked a series of qualifying questions and if successful, will be provided with a link to complete the survey online.

Eligible candidates are:

  • Residents of Fort McMurray
  • Single-detached homeowners living in the Urban Service Area
  • 18 years of age or older


Homeowners can also directly access the survey by sending a text message with the word FIRESMART to 844-289-1258.

Each resident who completes a survey will have the opportunity to enter a draw to win a $100 Canadian Tire Gift Card. 

For more information, visit or call PULSE at 780-7430-7000.