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United Way Looks Forward to Hosting Upcoming Community Campaign In-person

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One of Fort McMurray’s favourite events is back in-person. The United Way of Fort McMurray and Wood Buffalo is all set to launch their 42nd community campaign on Friday, September 10, 2021 at the Heritage Shipyard. The free public event will run from 11 a.m. to 2 p.m.

The launch will have special guests, and agency representatives. A free BBQ, entertainment, and speeches will also be on the agenda. Cathy Steeves, United Way Executive Director shares there will be no COVID restrictions, or an attendee cap imposed as per provincial guidelines at this time, but attendees will be encouraged to take the usual precautions.

“We will provide hand sanitizers at the entrance as well as the exit, at food stations and tables. Attendees will also be asked to wear masks if they have not been double vaccinated and social distancing protocols will be encouraged.”

Steeves, who took over the organization this February is excited for the event. And, encourages everyone to attend.

“This is a wonderful opportunity to learn about the United Way, meet the team members and get involved in making a difference in our community. The event also promotes networking and long-overdue socialization.”

The group supports 20 social profit agencies in the region ranging from The Salvation Army, The Multicultural Association of Wood Buffalo, Autism Society, to Waypoints Women’s Shelter and The Golden Years Society – to name a few. And, in total, they provide 30 programs funded by the United Way.

“We are celebrating 42 years of dedicated service to people living and working in our region. The United Way is a social profit agency, which means we're here to serve community members who may need help getting on their feet, becoming healthy and productive. We raise funds through the Community Campaign to share with agencies who have proven to be stable and who provide services suited to the needs of the people and of the community. We strive to make a positive social impact on the lives of those who are currently struggling,” continued Steeves, who has come full circle with the United Way as a donor, volunteer, and a workplace campaign leader at Shell and the Regional Municipality of Wood Buffalo.

She encourages those interested to participate in “helping us improve lives and build a strong community.”

“There are many ways to participate, such as: Volunteer on the Board of Directors or on a Community Investment Team (which oversees funding allotment to social profits). Volunteer to help agencies by planning Days of Caring events. You could also donate, knowing every dollar stays right here in our community. Everyone is responsible for social well-being and we've all experienced "tough times" at one point or another. Remember how it felt when someone helped you out or lent a hand? We are known as a caring generous community. We take care of each other and we want to see our region thrive. When we all work together, we can make this happen. Let's dig deep into our pockets and in our hearts this campaign season and remember how fortunate we are when we come together to support each other.”

For more information, or to donate, visit:


Kiran is a national award-winning communications specialist, freelance journalist, and social media consultant. She loves telling community stories, and is a strong advocate for inclusion, diversity, women’s rights, and multiculturalism. Got story ideas? Contact her via Twitter: @KiranMK0822.