YMM Volume 6, Issue 5 Is now live!
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Volume 6 Media Kit
Your McMurray Magazine, or YMM, is celebrating its fifth year as Fort McMurray’s brightest magazine offering local content to everyone who lives, works, and plays here. It provides a forum for local businesses and organizations to have their messages heard, and has become a staple within our community.
These past five years have been an amazing experience, and we are so excited for more! We have had the honour of telling the stories of our region, through the happiness, and the heartbreak. We have celebrated, time and time again, the resilience of the people who call this place home. We have told the stories that form the patchwork of our community. We have connected in a way we never dreamed possible.
Fort McMurray is a very unique and wonderful place for businesses, and an even more amazing place to live and call home. Our residents have a high discretionary income, and are keen to support the local economy.
Advertising in YMM gives advertisers the opportunity to reach a broad local audience, as well as those who visit our region. With a wide, varied and unique distribution, YMM reaches a captive and willing audience, and with over 15,000 copies in distribution throughout the region, it reaches a diverse, affluent group of buyers, sellers and job-seekers.
Thank-you for supporting Your McMurray Magazine!
Krista Balsom
Editor-in-Chief/Publisher
For advertising rates, call 780-972-4757 or email editor@yourmcmurraymagazine.com
Advertising Spaces
PREMIUM AD SPACES*
- Back cover:8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
- Inside front/back cover:8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
- Centre fold full:16.5” wide x 10.75” high, plus 0.25” bleeds
- Page 1/Centerfold half:8.25” wide x 10.75” high, plus 0.25” bleeds
STANDARD AD SPACES*
- Full page/full bleed:8.25” wide x 10.75” high, plus 0.25” bleeds on all sides
- Full page/no bleed:8” wide x 10.5” high
- Half page horizontal:7.75” wide x 5” high
- Half page tall:3.75” wide x 10.25” high
- Third page horizontal:7.75” wide x 3.33” high
- Third page tall:2.5” wide x 10.25” high
- Quarter page standard:3.75” wide x 5” high
- Quarter page tall:1.875” wide x 10.25” high
- Eighth page:3.75” wide x 2.5” high
- Business card classified:3.5” wide x 2” high
WEBSITE ADS PACKAGE*
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Advertising package includes 2 sizes:
Top banner at 1170 pixels wide x 115 pixels high and side box at 340 pixels wide x 300 pixels high
DON’T SEE WHAT YOU’RE LOOKING FOR?
Pricing on inserts, gatefold covers, tip ons, blow ins, custom publishing and other specialty advertising options are available upon request.
*Please note that all prices are subject to change.
*Exclusivity deals may be negotiated.
*All ads are full colour
ADVERTISING RATES*
| Premium Advertisements | Price (+GST) |
|---|---|
| Back cover | Contact |
| Inside front, or inside back cover | Contact |
| Centrefold (1/2) | Contact |
| Centrefold (full) | Contact |
| Page 1 | Contact |
| Regular Advertising | Price (+GST) |
|---|---|
| Full-page | Contact |
| Two-page spread | Contact |
| Half-page | Contact |
| Third-page | Contact |
| Quarter-page | Contact |
| Eighth page | Contact |
| Speciality Sections & Fees | Price (+GST) |
|---|---|
| Advertisement design | Contact |
| Guaranteed Positioning | Contact |
| 3+ issue booking discount | Contact |
| 6+ issue booking discount | Contact |
| Non-profit single issue discount | Contact |
| Non-profit 3+ issue discount | Contact |
| Web Advertising Rates | Price (+GST) |
|---|---|
| 2 Ad Package | Contact |
| Web advertisement design | Contact |
Specifications and Information
MAGAZINE SPECIFICATIONS
- Finished size:8.25” x 10.75”
- Printing:Offset Litho.
- Design software:Adobe Creative Cloud (InDesign, Photoshop & Illustrator) on Mac platform.
- Safety Margins:For bleed pages and spreads, keep important text and imagery within 0.375” from edges of ad. (0.25” from trim).
- Bleeds:For bleed pages please add 0.25” on all sides.
- Minimum type size:6-point type (for black text on a light background) and 8-point type for white or knockout text.
PRODUCTION SPECIFICATIONS
All submitted artwork must be in digital format. For best results, please provide artwork as high resolution PDF. Low resolution ads will not reproduce with the best results. We are not responsible for detecting poor resolution ads, but will do our best, but accept no responsibility if they are submitted at low resolution. If we do have a concern with an ad, we will contact the advertiser and suggest that the ad be re-supplied or re-built at the advertiser’s cost.
DESKTOP FILE FORMAT
All images must be in CMYK (process) colour. JPG, TIFF or EPS files must be 300 dpi. All required image trapping should be included in the files when submitted.
AD DESIGN SERVICES
Have your advertisement developed by marketing professionals with the help of an expert graphic designer, working closely with you to identify your specific needs at a cost of $175. The completed advertisement will be yours to keep and use for other advertising purposes outside of YMM.
MORE ABOUT YMM
HOW OFTEN IS YMM PUBLISHED AND WHEN?
YMM is published on a bi-monthly basis and features topical and seasonal feature articles as well as regular content by local contributors. It is distributed through local vendors, and featured in various high traffic locations. Please ask for a full listing of confirmed vendors.
WHAT IS THE READERSHIP OF YMM?
YMM has a print distribution of at least 15,000 copies per issue and a readership of over 40,000 through second and third reads. Due to the high print quality and truly local content, readers will likely keep it to pass along to a family or friend or read through it a couple of times.
YMM ONLINE
A digital version will also be featured at yourmcmurraymagazine.com, as well as on Twitter, Facebook and other social media outlets.
THEMES FOR VOLUME 6
YMM 6.1
Top 50 Under 50/Happy 5th Birthday YMM
In this first issue of Your McMurray Magazine’s Volume 6, we’ll be shining the spotlight on this year’s Top 50 Under 50 while we celebrate completing five years in publication. Carefully curated by a panel of peers, we’ll be getting to know these people better, and celebrating their impact on our community.
Ad Booking Deadline: October 27, 2017
Editorial Deadline: October 27, 2017
Ad Creative Deadline: October 30, 2017
On Stands: December 2017/January 2018
YMM 6.2
It’s Games Time!
From February 16 -19, 2018, close to 3,000 athletes, coaches and officials will visit the Regional Municipality of Wood Buffalo to compete in 22 sporting events during the 2018 Wood Buffalo Alberta Winter Games. This issue of Your McMurray Magazine will take a closer look at the Games, the impact on our region, and celebrate the athletes competing in them.
Ad Booking Deadline: December 28, 2017
Editorial Deadline: December 28, 2017
Ad Creative Deadline: January 5, 2018
On Stands: February/March 2018
YMM 6.3
The People of Wood Buffalo - Seniors
Without the seniors who call Wood Buffalo home, our community would not be what it is today. This issue will be devoted to celebrating the elders in our region, telling their stories, and covering the issues that relate directly to them, from housing to healthcare, and everything in between.
Ad Booking Deadline: March 1, 2018
Editorial Deadline: March 1, 2018
Ad Creative Deadline: March 9, 2018
On Stands: April/May 2018
YMM 6.4
The People of Wood Buffalo - Indigenous/Aboriginal/Métis
When talking about the Wood Buffalo region, respectfully covering the stories of the Indigenous, Aboriginal and Métis communities is imperative. These are the people who established our community; their impact on our community is felt every day, through history, and their contributions each day.
Ad Booking Deadline: April 26, 2018
Editorial Deadline: April 26, 2018
Ad Creative Deadline: May 4, 2018
On Stands: June/July 2018
YMM 6.5
Celebrating our Rural Communities
The Regional Municipality of Wood Buffalo is so much more than just Fort McMurray proper. This issue of Your McMurray Magazine will explore the rural communities...the businesses, organizations, and the people who call them home.
Ad Booking Deadline: June 20, 2018
Editorial Deadline: June 20, 2018
Ad Creative Deadline: June 28, 2018
On Stands: August/September 2018
YMM 6.6
Industry
Industry is a big part of Wood Buffalo, and this issue will cover the topics that surround it. We’ll be examining the current state of industry, taking a look at the future, and highlighting different aspects of industry in our region in this final regular edition of Volume 6.
Ad Booking Deadline: August 30, 2018
Editorial Deadline: August 30, 2018
Ad Creative Deadline: September 7, 2018
On Stands: October/November 2018
2018 SPECIAL EDITIONS
2018 Home & Garden Guide
Springtime in Fort McMurray is a beautiful time, and our Home & Garden Guide is devoted to getting ready for it! Whether you’re looking for fresh ideas and inspiration for your outdoor spaces, great ideas for entertaining in the sunshine, or where you can shop locally to pull it all off, the 2018 Home & Garden Guide will have you covered.
Ad Booking Deadline: March 29, 2018
Editorial Deadline: March 29, 2018
Ad Creative Deadline: April 6, 2018
On Stands: End of April 2018
2018 Food and Entertainment Guide
When it comes to places for good eats and drinks, Fort McMurray has plenty of options! The 2018 Food and Entertainment Guide, in partnership with Fort McMurray Tourism, will highlight all of the restaurants and bars in our region, and also spotlight some of the great entertainment options close to home! This digest-sized Guide is one our readers hold on to, and will be frequently referenced as they explore all that Fort McMurray has to offer!
Ad Booking Deadline: June 25, 2018
Editorial Deadline: June 25, 2018
Ad Creative Deadline: June 29, 2018
On Stands: End of July 2018
2018 YMM Parent
This inaugural issue of YMM Parent will be a guide that parents and families will hold on to, referencing when they’re looking for all things family! These pages will include listings from health to shopping, and all other things related to parents and kids in our region.
Ad Booking Deadline: July 23, 2018
Editorial Deadline: July 23, 2018
Ad Creative Deadline: July 26, 2018
On Stands: End of August 2018
2018 Holiday Guide
Tis the season to be jolly in Fort McMurray! Each year our holiday guide features a carefully curated gift guide of locally-sourced ideas, a festive playlist to jingle your bells to, and some delicious recipes to enjoy...plus so much more! Perfectly timed to hit Fort McMurray readers as they’re getting ready for the holidays, this Guide has become the go-to resource for the people of our community to help them celebrate the festive season!
Ad Booking Deadline: September 27, 2018
Editorial Deadline: September 27, 2018
Ad Creative Deadline: October 5, 2018
On Stands: End of November 2018
*Please note that on stands date is an approximate and could vary slightly
INSERTION ORDER & ADVERTISING CONTRACT
To view the insertion order & advertising contract, or if you would like to download a PDF version of our media kit, please use the link below:
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Recommended Articles
Lifestyle Nov 21, 2012
Wood Buffalo Winterland
Lifestyle Feb 07, 2013
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Lifestyle May 21, 2015
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Lifestyle May 21, 2015
Confessions of a Rescue Mom
Lifestyle May 21, 2015
Why YMM is Home
The Story Jul 14, 2016
Evacuation: A Photo Essay
Regulars May 23, 2017
Summer Love
Features Nov 27, 2016
Your McMurray Magazine’s Top 50 Under 50
Features Aug 22, 2013
Inside Shell Place
Archives
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