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Volume 5 Media Kit

Volume 5 Media Kit


YOUR MCMURRAY MAGAZINE,or YMM, is Fort McMurray’s brightest magazine publication offering local content to the residents who call this region home and an opportunity for local businesses to get their message heard. Now in it’s fourth volume, with fun and exciting content, local advertising, and fantastic local talent being featured, it is something everyone who lives, works and plays here can truly call their own.

Fort McMurray is known as Canada’s economic engine and it is no surprise to the businesses and people who live here everyday. In 2013, Alberta Venture Magazine put Wood Buffalo in the number one spot as the best community for business, and in 2011, is was named the second best resource community in Western Canada. What makes YMM really unique however are those residents of the region who have incomes 95% higher than the national average. Fort McMurray is truly a fantastic place for business and an even more fantastic place to live and call home.

Fort McMurray is now recovering from the worst natural disaster in Canadian history - the 2016 wildfires. This event changed every member of our community, but has proved that we are resilient and #FortMcMurrayStrong. Your McMurray Magazine will be here to showcase the rebuilding efforts, and will keep our community informed. We will also continue to highlight all the things that make Fort McMurray so great!

Fort McMurray is truly a fantastic place for business, and an even more fantastic place to live and call home. The bold, resilient, innovative, and energetic residents have a high discretionary income and live in a fastgrowing commercial and residential hub within the Municipality.

Advertising in YMM gives the advertiser an opportunity to reach out to a broad local audience, as well as those who visit and spread the message across the country and world. With a wide, varied and unique distribution, YMM will reach a captive and willing audience, and with over 15,000 copies in distribution throughout the region it will also reach a diverse, affluent group of buyers, sellers and job-seekers.

Krista Balsom

For advertising rates, call 780-972-4757 or email

Advertising Spaces

  • Back cover:8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
  • Inside front/back cover:8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
  • Centre fold full:16.5” wide x 10.75” high, plus 0.25” bleeds
  • Page 1/Centerfold half:8.25” wide x 10.75” high, plus 0.25” bleeds
  • Full page/full bleed:8.25” wide x 10.75” high, plus 0.25” bleeds
  • Full page/no bleed:8” wide x 10.5” high
  • Half page horizontal:7.75” wide x 5” high
  • Half page tall:3.75” wide x 10.25” high
  • Third page horizontal:7.75” wide x 3.33” high
  • Third page tall:2.5” wide x 10.25” high
  • Quarter page standard:3.75” wide x 5” high
  • Quarter page tall:1.875” wide x 10.25” high
  • Eighth page:3.75” wide x 2.5” high
  • Business card classified:3.5” wide x 2” high
  • Advertising package includes 2 sizes:
    Top banner at 1170 pixels wide x 115 pixels high and side box at 340 pixels wide x 300 pixels high

Pricing on inserts, gatefold covers, tip ons, blow ins, custom publishing and other specialty advertising options are available upon request.

*Please note that all prices are subject to change.
*Exclusivity deals may be negotiated.
*All ads are full colour

Premium Advertisements Price (+GST)
Back cover Contact
Inside front, or inside back cover Contact
Centrefold (1/2) Contact
Centrefold (full) Contact
Page 1 Contact
Regular Advertising Price (+GST)
Full-page Contact
Two-page spread Contact
Half-page Contact
Third-page Contact
Quarter-page Contact
Eighth page Contact
Speciality Sections & Fees Price (+GST)
Advertisement design Contact
Guaranteed Positioning Contact
3+ issue booking discount Contact
6+ issue booking discount Contact
Non-profit single issue discount Contact
Non-profit 3+ issue discount Contact
Web Advertising Rates Price (+GST)
2 Ad Package Contact
Web advertisement design Contact

Specifications and Information

  • Finished size:8.25” x 10.75”
  • Printing:Offset Litho.
  • Design software:Adobe Creative Cloud (InDesign, Photoshop & Illustrator) on Mac platform.
  • Safety Margins:For bleed pages and spreads, keep important text and imagery within 0.375” from edges of ad. (0.25” from trim).
  • Bleeds:For bleed pages please add 0.25” on all sides.
  • Minimum type size:6-point type (for black text on a light background) and 8-point type for white or knockout text.

All submitted artwork must be in digital format. For best results, please provide artwork as high resolution PDF. Low resolution ads will not reproduce with the best results. We are not responsible for detecting poor resolution ads, but will do our best, but accept no responsibility if they are submitted at low resolution. If we do have a concern with an ad, we will contact the advertiser and suggest that the ad be re-supplied or re-built at the advertiser’s cost.


All images must be in CMYK (process) colour. JPG, TIFF or EPS files must be 300 dpi. All required image trapping should be included in the files when submitted.


Have your advertisement developed by marketing professionals with the help of an expert graphic designer, working closely with you to identify your specific needs at a cost of $175. The completed advertisement will be yours to keep and use for other advertising purposes outside of YMM.



YMM is published on a bi-monthly basis and features topical and seasonal feature articles as well as regular content by local contributors. It is distributed through local vendors, and featured in various high traffic locations. Please ask for a full listing of confirmed vendors.


YMM has a print distribution of at least 15,000 copies per issue and a readership of over 40,000 through second and third reads. Due to the high print quality and truly local content, readers will likely keep it to pass along to a family or friend or read through it a couple of times.


A digital version will also be featured at, as well as on Twitter, Facebook and other social media outlets.


YMM 5.1
Special Anniversary Issue

Life in our region changed after the 2016 wildfire. In this issue we’ll be looking at what the future looks like as our community continues to recover. We’ll also take a trip down memory lane as we celebrate the first four years of Your McMurray Magazine!

Editorial Deadline: Oct 3, 2016
Ad Creative Deadline: Oct 17, 2016
On Stands: Dec 2016/Jan 2017

YMM 5.2
Health in YMM

In this issue of YMM we’ll be taking the concept of “health” and holding it under a microscope. From fitness and nutrition, to mental and financial well-being, the health of our pets, the environment, and relationships within our community, this issue will take a close look at our current state of health.

Editorial Deadline: Dec 5, 2016
Ad Creative Deadline: Dec 19, 2016
On Stands: Feb/March 2017

YMM 5.3
YMM Gives Back

It’s no secret: Fort McMurray is full of some of this country’s most generous people. Whether they volunteer their time, give financially, or work together in the non-profit sector, YMMers are notorious for giving back. In this issue we’ll go behind the scenes of the non-profit organizations in our region, celebrate those who are giving back, and take a look at the impactful convergence happening in Fort McMurray.

Editorial Deadline: Feb 6, 2017
Ad Creative Deadline: Feb 20, 2017
On Stands: April/May 2017

YMM 5.4
Sports & Recreation

When people think of Fort McMurray, they often think of “work”. This issue of Your McMurray Magazine will shine a spotlight on all of the great sports and recreation opportunities within our region, with a special focus on our amazing local teams. We’ll also be taking a look at our community, one year post-wildfire.

Editorial Deadline: April 3, 2017
Ad Creative Deadline: April 17, 2017
On Stands: June/July 2017

YMM 5.5
Back to School

Getting ready for back to school takes some planning, and this issue of Your McMurray Magazine is ready to help! Whether getting outfitted for that first day, preparing lunches, or finding extra supports to get you through the year, this is an issue you won’t want to miss.

Editorial Deadline: June 5, 2017
Ad Creative Deadline: June 19, 2017
On Stands: Aug/Sept 2017

YMM 5.6
Business in YMM

With so many businesses committed to serving our community, we’re devoting this issue to telling their stories. We’ll uncover some hidden gems and remind readers that when it comes to giving someone your business, there’s no place like home.

Editorial Deadline: Aug 7, 2017
Ad Creative Deadline: Aug 21, 2017
On Stands: Oct/Nov 2017


Commemorative Edition: The Wildfire - One Year Later

With the one year anniversary of the wildfires coming up, we’ll be taking a look back at the past year as our community has come together to rebuild, rising from the ashes stronger than ever. We’ll be examining the impact on homeowners, businesses, and the overall well-being of Fort McMurray residents, and looking to the future as our region continues to heal.

Editorial Deadline: March 5, 2017
Ad Creative Deadline: March 15, 2017
On Stands: May 2017

YMM Food & Entertainment Guide 2017 with Fort McMurray Tourism

Whether you’re tossing together some local Farmers’ Market finds, grilling on the barbecue, or finding that perfect patio to wind down on, our first ever Food & Entertainment Guide will provide you with everything you need to be inspired for summer relaxation.

Editorial Deadline: Nov 7, 2017
Ad Creative Deadline: Nov 21, 2017
On Stands: Winter 2017

YMM Home & Garden Guide 2017

It’s that time of year when we start to turn our attention to the great outdoors! From beautifying our gardens, to putting together the perfect menu for some outdoor entertaining, our Home & Garden Guide will be filled with inspiration!

Editorial Deadline: Feb 6, 2017
Ad Creative Deadline: Feb 20, 2017
On Stands: Spring 2017

YMM Holiday Guide 2017

‘Tis the seaon to be getting into the festive mood! In this special edition we’ll cover everything from local gift finds, to perfecting holiday entertaining, décor ideas, and things to do in the great outdoors!

Editorial Deadline: Sept 4, 2017
Ad Creative Deadline: Sept 18, 2017
On Stands: Nov/Dec 2017

*Please note that on stands date is an approximate and could vary slightly


To view the insertion order & advertising contract, or if you would like to download a PDF version of our media kit, please use the link below:

Download our Media Kit