YMM Volume 7, Issue 2 Is now live!
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Rebuilding YMM Media Kit 2016
Media Kit
Rebuilding YMM
Like a phoenix rising from the ashes, our community is back and ready to rebuild...stronger than ever. This issue will tell the stories of the massive undertaking that is required when recovering from a mass evacuation and rebuilding neighbourhoods, and will offer a hopeful look at the future. This is our second edition post-fire and after the overwhelming response to our special wildfire commemorative edition, we’re ready to continue telling the local stories of our community in this historic year.
Editorial Deadline: August 10
Ad Booking Deadline: August 20
Creative Deadline: August 25
On Stands: October/November 2016
Krista Balsom
Editor/Publisher
For advertising rates, call 780-972-4757 or email editor@yourmcmurraymagazine.com
Advertising Spaces
PREMIUM AD SPACES*
- Back cover: 8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
- Inside front/back cover: 8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
- Centre fold full: 16.5” wide x 10.75” high, plus 0.25” bleeds
- Page 1/Centerfold half: 8.25” wide x 10.75” high, plus 0.25” bleeds
STANDARD AD SPACES*
- Full page/full bleed: 8.25” wide x 10.75” high, plus 0.25” bleeds
- Full page/no bleed: 8” wide x 10.5” high
- Half page horizontal: 7.75” wide x 5” high
- Half page tall: 3.75” wide x 10.25” high
- Third page horizontal: 7.75” wide x 3.33” high
- Third page tall: 2.5” wide x 10.25” high
- Quarter page standard: 3.75” wide x 5” high
- Quarter page tall: 1.875” wide x 10.25” high
- Eighth page: 3.75” wide x 2.5” high
- Business card classified: 3.5” wide x 2” high
WEBSITE AD SPACES*
-
Advertising package includes 2 sizes:
Top banner at 1170 pixels wide x 115 pixels high and side box at 340 pixels wide x 300 pixels high
DON’T SEE WHAT YOU’RE LOOKING FOR?
Pricing on inserts, gatefold covers, tip ons, blow ins, custom publishing and other specialty advertising options are available upon request.
For more information please phone 780-972-4757 or email editor@yourmcmurraymagazine.com.
*Please note that all prices are subject to change.
*Exclusivity deals may be negotiated.
*All ads are full colour
ADVERTISING RATES*
| Premium Advertisements | Price (+GST) |
|---|---|
| Back cover | Contact |
| Inside front, or inside back cover | Contact |
| Centrefold (1/2) | Contact |
| Centrefold (full) | Contact |
| Page 1 | Contact |
| Regular Advertising | Price (+GST) |
|---|---|
| Full-page | Contact |
| Two-page spread | Contact |
| Half-page | Contact |
| Third-page | Contact |
| Quarter-page | Contact |
| Eighth page | Contact |
| Speciality Sections & Fees | Price (+GST) |
|---|---|
| Advertisement design | Contact |
| Guaranteed Positioning | Contact |
| 3+ issue booking discount | Contact |
| 6+ issue booking discount | Contact |
| Non-profit single issue discount | Contact |
| Non-profit 3+ issue discount | Contact |
| Web Advertising Rates | Price (+GST) |
|---|---|
| 2 Ad Package | Contact |
| Web advertisement design | Contact |
Specifications and Information
MAGAZINE SPECIFICATIONS
- Finished size: 8.25” x 10.75”
- Printing: Offset Litho.
- Design software: Adobe Creative Cloud (InDesign, Photoshop & Illustrator) on Mac platform.
- Safety Margins: For bleed pages and spreads, keep important text and imagery within 0.375” from edges of ad. (0.25” from trim).
- Bleeds: For bleed pages please add 0.25” on all sides.
- Minimum type size: 6-point type (for black text on a light background) and 8-point type for white or knockout text.
PRODUCTION SPECIFICATIONS
All submitted artwork must be in digital format. For best results, please provide artwork as high resolution PDF. Low resolution ads will not reproduce with the best results. We are not responsible for detecting poor resolution ads, but will do our best, but accept no responsibility if they are submitted at low resolution. If we do have a concern with an ad, we will contact the advertiser and suggest that the ad be re-supplied or re-built at the advertiser’s cost.
DESKTOP FILE FORMAT
All images must be in CMYK (process) colour. JPG, TIFF or EPS files must be 300 dpi. All required image trapping should be included in the files when submitted.
AD DESIGN SERVICES
Have your advertisement developed by marketing professionals with the help of an expert graphic designer, working closely with you to identify your specific needs at a cost of $175. The completed advertisement will be yours to keep and use for other advertising purposes outside of YMM.
MORE ABOUT YMM…
HOW OFTEN IS YMM PUBLISHED AND WHEN?
YMM is published on a bi-monthly basis and features topical and seasonal feature articles as well as regular content by local contributors. It is distributed through local vendors, and featured in various high trafficlocations.
WHAT IS THE READERSHIP OF YMM?
YMM has a print distribution of at least 20,000 copies per issue and a readership of over 40,000 through second and third reads. Due to the high print quality and truly local content, readers will likely keep it to pass along to a family or friend or read through it a couple of times.
YMM ONLINE
A digital version will also be featured at yourmcmurraymagazine.com, as well as on Twitter, Facebook and other social media outlets.
INSERTION ORDER & ADVERTISING CONTRACT
To view the insertion order & advertising contract, or if you would like to download a PDF version of our media kit, please use the link below:
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