YMM Volume 9, Issue 2 Is now live!
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Volume 7 Media Kit
Your McMurray Magazine, also known as YMM, is celebrating its sixth year as Fort McMurray’s brightest magazine, offering local content to everyone who lives, works, and plays here. It provides a forum for local businesses and organizations to have their messages heard, and has become a well-respected staple media organization within our community.
These past six years have been an amazing experience, and we are excited for the future now more than ever! We have had the honour of telling the stories of our region through happiness and heartbreak. We have celebrated, time and time again, the resilience of the people who call this place home. We have told the stories that form the patchwork of our community. We have connected in a way we never dreamed possible.
As we launch our seventh volume of Your McMurray Magazine, we’re taking a fresh approach with issues that coincide with Winter, Spring, Summer & Fall. Each quarterly issue will be devoted to covering topics that tie in with each season, and will give our advertisers more exposure for each of their campaigns. As well, we’ll have our much-loved annual Holiday Guide, and the Food & Entertainment Guide which we proudly partner with Fort McMurray Tourism on.
Fort McMurray is a very unique and wonderful place for businesses, and an even more amazing place to live and call home. Our residents have a high discretionary income, and are keen to support the local economy.
Advertising in YMM gives businesses and organizations the opportunity to reach a broad local audience, as well as those who visit our region. With a wide, varied, and unique distribution, YMM reaches a captive and willing audience, and with over 15,000 copies in distribution throughout the region, it reaches a diverse, affluent group of buyers, sellers, and job-seekers.
Thank-you for supporting Your McMurray Magazine!
Krista Balsom
Editor-in-Chief/Publisher
For advertising rates, call 780-972-4757 or email editor@yourmcmurraymagazine.com
Advertising Spaces
PREMIUM AD SPACES*
- Back cover:8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
- Inside front/back cover:8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
- Centre fold full:16.5” wide x 10.75” high, plus 0.25” bleeds
- Page 1/Centerfold half:8.25” wide x 10.75” high, plus 0.25” bleeds
STANDARD AD SPACES*
- Full page/full bleed:8.25” wide x 10.75” high, plus 0.25” bleeds on all sides
- Full page/no bleed:8” wide x 10.5” high
- Half page horizontal:7.75” wide x 5” high
- Half page tall:3.75” wide x 10.25” high
- Third page horizontal:7.75” wide x 3.33” high
- Third page tall:2.5” wide x 10.25” high
- Quarter page standard:3.75” wide x 5” high
- Quarter page tall:1.875” wide x 10.25” high
- Eighth page:3.75” wide x 2.5” high
- Business card classified:3.5” wide x 2” high
WEBSITE ADS PACKAGE*
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Advertising package includes 2 sizes:
Top banner at 1170 pixels wide x 115 pixels high and side box at 340 pixels wide x 300 pixels high
DON’T SEE WHAT YOU’RE LOOKING FOR?
Pricing on inserts, gatefold covers, tip ons, blow ins, custom publishing and other specialty advertising options are available upon request.
*Please note that all prices are subject to change.
*Exclusivity deals may be negotiated.
*All ads are full colour
ADVERTISING RATES*
| Premium Advertisements | Price (+GST) |
|---|---|
| Back cover | Contact |
| Inside front, or inside back cover | Contact |
| Centrefold (1/2) | Contact |
| Centrefold (full) | Contact |
| Page 1 | Contact |
| Regular Advertising | Price (+GST) |
|---|---|
| Full-page | Contact |
| Two-page spread | Contact |
| Half-page | Contact |
| Third-page | Contact |
| Quarter-page | Contact |
| Eighth page | Contact |
| Speciality Sections & Fees | Price (+GST) |
|---|---|
| Advertisement design | Contact |
| Guaranteed Positioning | Contact |
| 3+ issue booking discount | Contact |
| 6+ issue booking discount | Contact |
| Non-profit single issue discount | Contact |
| Non-profit 3+ issue discount | Contact |
| Web Advertising Rates | Price (+GST) |
|---|---|
| 2 Ad Package | Contact |
| Web advertisement design | Contact |
Specifications and Information
MAGAZINE SPECIFICATIONS
- Finished size:8.25” x 10.75”
- Printing:Offset Litho.
- Design software:Adobe Creative Cloud (InDesign, Photoshop & Illustrator) on Mac platform.
- Safety Margins:For bleed pages and spreads, keep important text and imagery within 0.375” from edges of ad. (0.25” from trim).
- Bleeds:For bleed pages please add 0.25” on all sides.
- Minimum type size:6-point type (for black text on a light background) and 8-point type for white or knockout text.
PRODUCTION SPECIFICATIONS
All submitted artwork must be in digital format. For best results, please provide artwork as high resolution PDF. Low resolution ads will not reproduce with the best results. We are not responsible for detecting poor resolution ads, but will do our best, but accept no responsibility if they are submitted at low resolution. If we do have a concern with an ad, we will contact the advertiser and suggest that the ad be re-supplied or re-built at the advertiser’s cost.
DESKTOP FILE FORMAT
All images must be in CMYK (process) colour. JPG, TIFF or EPS files must be 300 dpi. All required image trapping should be included in the files when submitted.
AD DESIGN SERVICES
Have your advertisement developed by marketing professionals with the help of an expert graphic designer, working closely with you to identify your specific needs at a cost of $175. The completed advertisement will be yours to keep and use for other advertising purposes outside of YMM.
MORE ABOUT YMM
HOW OFTEN IS YMM PUBLISHED AND WHEN?
YMM is published on a quarterly basis and features topical and seasonal feature articles as well as regular content by local contributors. As well, four special editions are published throughout the year. It is distributed through local vendors, and featured in various high traffic locations. Please ask for a full listing of confirmed vendors.
WHAT IS THE READERSHIP OF YMM?
YMM has a print distribution of at least 15,000 copies per issue and a readership of over 40,000 through second and third reads. Due to the high print quality and truly local content, readers will likely keep it to pass along to a family or friend or read through it a couple of times.
YMM ONLINE
A digital version will also be featured at yourmcmurraymagazine.com, as well as on Twitter, Facebook and other social media outlets.
THEMES FOR VOLUME 7
YMM 7.2
SPRING 2019
With a Special Focus on Growing Local
Spring is a time for growth, and the perfect time to celebrate our community’s local scene. From the roots of Wood Buffalo to the newest signs of life, this issue of Your McMurray Magazine will celebrate growing local!
Ad Booking Deadline: January 25, 2019
Editorial Deadline: February 1, 2019
Ad Creative Deadline: February 1, 2019
On Stands: March, April, May
YMM 7.3
SUMMER 2019
With a Special Focus on The Best of Wood Buffalo
Wood Buffalo is heating up! This issue will celebrate The Best of Wood Buffalo...everything from pizzas to pedicures... with help from our readers! We’ll also celebrate the fact that love wins in Fort McMurray, with a special feature on Pride celebrations in our region, as well as the inclusivity and diversity of Wood Buffalo.
Ad Booking Deadline: April 26, 2019
Editorial Deadline: May 3, 2019
Ad Creative Deadline: May 3, 2019
On Stands: June, July, August
YMM 7.4
FALL 2019
With a Special Focus on Small Business in Wood Buffalo
Although our region is known for big industry, Wood Buffalo’s small business scene is diversifying by the week! This issue will feature small businesses that are breaking in to the YMM scene, and will look at some of the topics relating to startups here at home. As well we’ll cover all things fall in Fort McMurray!
Ad Booking Deadline: August 2, 2019
Editorial Deadline: August 9, 2019
Ad Creative Deadline: August 9, 2019
On Stands: September, October, November
YMM 8.1
WINTER 2019/2020
Information at a later date
Ad Booking Deadline: October 31, 2019
Editorial Deadline: October 31, 2019
Ad Creative Deadline: November 7, 2019
On Stands: December, January, February
2019 SPECIAL EDITIONS
FOOD & ENTERTAINMENT GUIDE
We’re bringing all of Fort McMurray’s food and entertainment offerings right to your fingertips! In partnership with Fort McMurray Tourism, our third annual Food & Entertainment Guide highlights all that’s yummy and fun in our region and will launch as part of the 2019 Fort McMurray Food Festival.
Ad Booking Deadline: March 29, 2018
Editorial Deadline: March 29, 2018
Ad Creative Deadline: April 6, 2018
On Stands: August 2019
HOLIDAY GUIDE
‘Tis the season to be jolly in Wood Buffalo! It’s time for our annual Holiday Guide which includes locally-sourced gift inspiration, holiday entertainment ideas, yummy recipes and more!
Ad Booking Deadline: September 30, 2019
Editorial Deadline: October 7, 2019
Ad Creative Deadline: October 7, 2019
On Stands: November/December 2019
2019 YMM PARENT
YMM Parent
The warm months have arrived in Fort McMurray and we’re tackling all things spring and summer! From outdoor fun to summer camps and everything in between, this edition will be local families’ go-to summer read!
Ad Booking Deadline: March 5, 2019
Editorial Deadline: March 5, 2019
Ad Creative Deadline: March 12, 2019
On Stands: SPRING/SUMMER 2019 (MARCH-AUGUST)
YMM Parent
You know you’re a true northern Albertan when fall and winter gets you excited...and it sure gets us excited! This issue will cover everything from back-to-school to winter holidays, inspiring our region’s families to really enjoy this place we call home!
Ad Booking Deadline: July 2, 2019
Editorial Deadline: July 8, 2019
Ad Creative Deadline: July 8, 2019
On Stands: FALL/WINTER 2019 (AUGUST-JANUARY)
*Please note that on stands date is an approximate and could vary slightly
INSERTION ORDER & ADVERTISING CONTRACT
To view the insertion order & advertising contract, or if you would like to download a PDF version of our media kit, please use the link below:
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