YOUR MCMURRAY MAGAZINE, or YMM, is Fort McMurray’s brightest magazine publication offering local content to the residents who call this region home and an opportunity for local businesses to get their message heard. Now in it’s fourth volume, with fun and exciting content, local advertising, and fantastic local talent being featured, it is something everyone who lives, works and plays here can truly call their own.
Fort McMurray is known as Canada’s economic engine and it is no surprise to the businesses and people who live here everyday. In 2013, Alberta Venture Magazine put Wood Buffalo in the number one spot as the best community for business, and in 2011, is was named the second best resource community in Western Canada. What makes YMM really unique however are those residents of the region who have incomes 95% higher than the national average. Fort McMurray is truly a fantastic place for business and an even more fantastic place to live and call home.
The bold, innovative and energetic residents have high discretionary income and live in a fast-growing commercial and residential hub within the Municipality that is expected to more than double in population, reaching over 230,000 people by the year 2030.
Advertising in YMM gives the advertiser an opportunity to reach out to a broad local audience, as well as those who visit and spread the message across the country and world. With a wide, varied and unique distribution, YMM will reach a captive and willing audience, and with over 20,000 copies in distribution throughout the region it will also reach a diverse, affluent group of buyers, sellers and job-seekers.
For advertising rates, call 780-972-4757 or email firstname.lastname@example.org
Pricing on inserts, gatefold covers, tip ons, blow ins, custom publishing and other specialty advertising options are available upon request.
*Please note that all prices are subject to change.
*Exclusivity deals may be negotiated.
*All ads are full colour
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All submitted artwork must be in digital format. For best results, please provide artwork as high resolution PDF. Low resolution ads will not reproduce with the best results. We are not responsible for detecting poor resolution ads, but will do our best, but accept no responsibility if they are submitted at low resolution. If we do have a concern with an ad, we will contact the advertiser and suggest that the ad be resupplied or re-built at the advertiser’s cost.
All images must be in CMYK (process) colour. TIFF or EPS files must be 300 dpi. All required image trapping should be included in the files when submitted.
Have your advertisement developed by marketing professionals with the help of expert graphic design, working closely with you to identify your specific needs at a cost of $175. The completed advertisment will be yours to keep and use for other advertising purposes outside of YMM.
HOW OFTEN IS YMM PUBLISHED AND WHEN?
YMM is published on a bi-monthly basis and features topical and seasonal feature articles as well as regular content by local contributors.
WHAT IS THE READERSHIP OF YMM?
YMM has a print distribution of at least 20,000 copies per issue and a readership of over 40,000 through second and third reads. Due to the high print quality and truly local content, readers will likely keep it to pass along to a family or friend or read through it a couple of times.
YMM is featured online at yourmcmurraymagazine.com as well as on Twitter, Facebook and other social media outlets. Getting the message out will be an important element, especially in today’s modern social media era. Through innovative shareability technology, readers will be able to send their favourite stories, articles and columns at the click of a button around the world to friends and families.
People are what make our region great! In this issue we’ll celebrate the stories of those who make Fort McMurray a wonderful place to call home – those who are bringing in new ideas, building on existing ones, and giving of themselves for the betterment of our community.
Editorial Deadline: October 5, 2015
Ad Creative Deadline: October 20, 2015
On Stands: December 2015/January 2016
What better way to spend the Northern Alberta winters than by getting out and playing? This issue will feature just some of the great activities and events happening in our region, including the 2016 Alberta Snowmobile Association Jamboree, hosted by the McMurray Sno-Drifters, and the Canadian Collegiate Athletic Association Men’s National Championship, hosted by Keyano College!
Editorial Deadline: December 5, 2015
Ad Creative Deadline: December 20, 2015
On Stands: February/March 2016
Considered Fort McMurray’s premier community asset, Keyano Theatre & Arts Centre is the community’s theatre, and it’s expanding. In this issue we’ll look at the impact the Theatre has had on our community, the expansion plan, and all that’s going into making this vision a reality.
Editorial Deadline: February 5
Ad Creative Deadline: February 20
On Stands: April/May 2016
It’s no secret: Fort McMurray is full of some of this country’s most generous people. Whether they volunteer their time, give financially, or work together in the non-profit sector, YMMers are notorious for giving back. In this issue we’ll go behind the scenes of the non-profit organizations in our region, celebrate those who are giving back, and take a look at the impactful convergence happening in Fort McMurray.
Editorial Deadline: April 5
Ad Creative Deadline: April 20
On Stands: June/July 2016
Business in YMM is alive and well! With so many businesses committed to serving our community, we’re devoting this issue to telling their stories! We’ll uncover some hidden gems and remind that when it comes to giving someone your business, there’s no place like home.
Editorial Deadline: June 5
Ad Creative Deadline: June 20
On Stands: August/September 2016
In this issue of YMM we’ll be taking the concept of “health” and holding it under a microscope. From fitness and nutrition, to mental and financial well-being, the health of our pets, the environment, and relationships in our community…this issue will take a close look at our community’s current state of health.
Editorial Deadline: August 5
Ad Creative Deadline: August 20
On Stands: October/November 2016
It’s that time of year when we start to turn our attention to the great outdoors! From beautifying our gardens, to putting together the perfect menu for some outdoor entertaining, our Home & Garden Guide will be filled with inspiration!
Editorial Deadline: March 5
Ad Creative Deadline: March 20
On Stands: May/June 2016
Whether you’re tossing together some local Farmers’ Market finds, grilling on the barbeque, or finding that perfect patio to wind down on, our first ever Food & Entertainment Guide will provide you with everything you need to be inspired for a summer of relaxation.
Editorial Deadline: May 5
Ad Creative Deadline: May 20
On Stands: July/August 2016
Tis the season to start thinking about festive fun in Fort McMurray! We’ll cover everything from local gift finds, to perfecting holiday entertaining, décor ideas and things to do in the great outdoors!
Editorial Deadline: September 5
Ad Creative Deadline: September 20
On Stands: November/December 2016
*Please note that on stands date is an approximate and could vary slightly
With over 1,200 men and women, and five million passengers annually, Diversified Transportation serves major oil, gas, energy and construction employers with safe, dependable and reliable employee transportation services. With 450 coach buses, more than 11,000 copies of YMM will be placed into the hands of the Diversified riders.
Currently, YMM leads the country with a passenger growth rate of 11.25% year to date. In June, the Airport passed the 800,000 passengers per year mark, a number that places it as the 15th busiest in Canada. The new 15,000 square metre Air Terminal Building is dramatically changing how customers experience the Fort McMurray Airport.
YMM racks will be located throughout the main campus of Keyano College, Keyano Theatre and the Syncrude Sport & Wellness Centre. Dedicated to the promotion of health, fitness and sport excellence, they offer students, faculty, staff and members of the community an array of non-credit programs and services. Keyano College’s Sport & Wellness department is focused on enriching your life experience, enabling you to pursue a more active and healthy lifestyle. From a wide variety of youth development programs, challenging fitness classes, numerous adult sport leagues, and outstanding post-secondary high performance opportunities with Huskies Athletics, Keyano College has something for everyone.
With 1.5 million annual visitors, MacDonald Island Park is Canada’s largest community recreation, events and leisure experience and is the heart of an ever-evolving downtown Fort McMurray. Home to the world-class Suncor Community Leisure Centre and Miskanaw Golf Club, MacDonald Island Park has embarked on an ambitious expansion project that will serve as a catalyst for future community development.
Offering unmatched hospitality at their nine lodges, and counting, in and around the Athabasca oilsands, Noralta Lodge will be distributing 3,000 copies of each and every issue of Your McMurray Magazine directly inside their lodge room accommodations. As experts in providing premium workforce accommodations, this is just one other way Noralta Lodge ensures their guests receive best-in-class service. As experts in distribution, this is just one other way that YMM is getting our magazine into the hands of readers that our advertisers want to reach.
With seven hotels in Fort McMurray and more to come in the future, YMM will be featured in over 800 hotel rooms throughout town. Hotels include: Merit Hotel & Suites, Clearwater Suite Hotel, Clearwater Residence Hotel, Nomad Hotel & Suites Vantage Inn & Suites, Franklin Suite Hotel, Radisson Hotel & Suites.
As Fort McMurray’s premier mall with over 65 retailers and services, Peter Pond Mall offers stores and services to meet the needs of our region. With racks located in the mall, each new issue of YMM is available to shoppers.
YMM also has an extensive online presence at yourmcmurraymagazine.com as well as on Twitter, Facebook and other social media outlets. Getting the message out will be an important element, especially in today’s modern social media era. Through innovative shareability technology, readers will be able to send their favourite stories, articles and columns at the click of a button around the world to friends and families.
PTI Workforce Accomodations, Tommy Gun’s Original Barbershop, The Oil Sands Discovery Centre, Fort McMurray Tourism and some local grocery stores around town.
To view the insertion order & advertising contract, or if you would like to download a PDF version of our media kit, please use the link below: