Media Kit

Introduction

YOUR MCMURRAY MAGAZINE, or YMM, is Fort McMurray’s brightest magazine publication offering local content to the residents who call this region home and an opportunity for local businesses to get their message heard. Now in it’s fourth volume, with fun and exciting content, local advertising, and fantastic local talent being featured, it is something everyone who lives, works and plays here can truly call their own.

Fort McMurray is known as Canada’s economic engine and it is no surprise to the businesses and people who live here everyday. In 2013, Alberta Venture Magazine put Wood Buffalo in the number one spot as the best community for business, and in 2011, is was named the second best resource community in Western Canada. What makes YMM really unique however are those residents of the region who have incomes 95% higher than the national average. Fort McMurray is truly a fantastic place for business and an even more fantastic place to live and call home.

The bold, innovative and energetic residents have high discretionary income and live in a fast-growing commercial and residential hub within the Municipality that is expected to more than double in population, reaching over 230,000 people by the year 2030.

Advertising in YMM gives the advertiser an opportunity to reach out to a broad local audience, as well as those who visit and spread the message across the country and world. With a wide, varied and unique distribution, YMM will reach a captive and willing audience, and with over 20,000 copies in distribution throughout the region it will also reach a diverse, affluent group of buyers, sellers and job-seekers.

Krista Balsom
Editor/Publisher

For advertising rates, call 780-972-4757 or email editor@yourmcmurraymagazine.com

Fort McMurray by the numbers

When you think about readers of YMM, think about this:

• According to the Alberta Government, the average household income in Fort McMurray/Wood Buffalo is $191,507 which is the highest of any Canadian city.
• Citizens in Fort McMurray/ Wood Buffalo have an estimated $30,000+ in discretionary income.
• With over $125 billion in oil sands development scheduled over the next 10 years, Fort McMurray is considered the hottest economy in the world and the economic engine of Canada.
• In 2012 alone, the retail sales estimate for this area exceeded $1.16 billion, and continues to rise.
• The current population of Fort McMurray is 116,407.
• Projections for the next 2-3 years are for a continued population growth of 10-12% per year
• The Fort McMurray population has the highest percentage in Canada of adults ages 25-54 (56%), with the majority skewing slightly towards males.

Advertising Spaces

Specifications and Information

YMM THEMES FOR VOLUME 4

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*Please note that on stands date is an approximate and could vary slightly

DISTRIBUTION PLAN

YMM has a broad distribution strategy that will ensure your message gets into the hands of the audience you want to reach. Currently, the following locations are part of our key distribution network, with many more looking to be added in the near future:

DIVERSIFIED TRANSPORTATION LTD.

With over 1,200 men and women, and five million passengers annually, Diversified Transportation serves major oil, gas, energy and construction employers with safe, dependable and reliable employee transportation services. With 450 coach buses, more than 11,000 copies of YMM will be placed into the hands of the Diversified riders.

FORT MCMURRAY AIRPORT

Currently, YMM leads the country with a passenger growth rate of 11.25% year to date. In June, the Airport passed the 800,000 passengers per year mark, a number that places it as the 15th busiest in Canada. The new 15,000 square metre Air Terminal Building is dramatically changing how customers experience the Fort McMurray Airport.

KEYANO COLLEGE

YMM racks will be located throughout the main campus of Keyano College, Keyano Theatre and the Syncrude Sport & Wellness Centre. Dedicated to the promotion of health, fitness and sport excellence, they offer students, faculty, staff and members of the community an array of non-credit programs and services. Keyano College’s Sport & Wellness department is focused on enriching your life experience, enabling you to pursue a more active and healthy lifestyle. From a wide variety of youth development programs, challenging fitness classes, numerous adult sport leagues, and outstanding post-secondary high performance opportunities with Huskies Athletics, Keyano College has something for everyone.

MACDONALD ISLAND PARK

With 1.5 million annual visitors, MacDonald Island Park is Canada’s largest community recreation, events and leisure experience and is the heart of an ever-evolving downtown Fort McMurray. Home to the world-class Suncor Community Leisure Centre and Miskanaw Golf Club, MacDonald Island Park has embarked on an ambitious expansion project that will serve as a catalyst for future community development.

NORALTA LODGE

Offering unmatched hospitality at their nine lodges, and counting, in and around the Athabasca oilsands, Noralta Lodge will be distributing 3,000 copies of each and every issue of Your McMurray Magazine directly inside their lodge room accommodations. As experts in providing premium workforce accommodations, this is just one other way Noralta Lodge ensures their guests receive best-in-class service. As experts in distribution, this is just one other way that YMM is getting our magazine into the hands of readers that our advertisers want to reach.

FORT MCMURRAY HOTEL GROUP

With seven hotels in Fort McMurray and more to come in the future, YMM will be featured in over 800 hotel rooms throughout town. Hotels include: Merit Hotel & Suites, Clearwater Suite Hotel, Clearwater Residence Hotel, Nomad Hotel & Suites Vantage Inn & Suites, Franklin Suite Hotel, Radisson Hotel & Suites.

PETER POND MALL

As Fort McMurray’s premier mall with over 65 retailers and services, Peter Pond Mall offers stores and services to meet the needs of our region. With racks located in the mall, each new issue of YMM is available to shoppers.

YMM ONLINE & SOCIAL MEDIA

YMM also has an extensive online presence at yourmcmurraymagazine.com as well as on Twitter, Facebook and other social media outlets. Getting the message out will be an important element, especially in today’s modern social media era. Through innovative shareability technology, readers will be able to send their favourite stories, articles and columns at the click of a button around the world to friends and families.

Other locations include:

PTI Workforce Accomodations, Tommy Gun’s Original Barbershop, The Oil Sands Discovery Centre, Fort McMurray Tourism and some local grocery stores around town.

INSERTION ORDER & ADVERTISING CONTRACT

To view the insertion order & advertising contract, or if you would like to download a PDF version of our media kit, please use the link below:

Download our Media Kit