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About YMM

A magazine for everyone who lives, works & plays here

YOUR MCMURRAY MAGAZINE, or YMM, is Fort McMurray’s brightest magazine publication offering local content to the residents who call this region home and an opportunity for local businesses to get their message heard. Now in it’s fourth volume, with fun and exciting content, local advertising, and fantastic local talent being featured, it is something everyone who lives, works and plays here can truly call their own.

The bold, innovative and energetic residents have high discretionary income and live in a fast-growing commercial and residential hub within the Municipality that is expected to more than double in population, reaching over 230,000 people by the year 2030.

Advertising in YMM gives the advertiser an opportunity to reach out to a broad local audience, as well as those who visit and spread the message across the country and world. With a wide, varied and unique distribution, YMM will reach a captive and willing audience, and with many copies in distribution throughout the region it will also reach a diverse, affluent group of buyers, sellers and job-seekers.

For more information about our region, visit the Regional Municipality of Wood Buffalo and Fort McMurray Tourism.

Krista Balsom


Pauline Kelly

CFO/Accounts Manager

Kerri Leland

Communications & Marketing Manager

Andrew Johnstone

Creative Director

Ymm is published by:
Printed in Canada by:

Copyright Balsom Communications Inc. 2023. All articles are protected under Canadian copyright law. Reproduction without rights is prohibited. All information is current as of press time and the publisher cannot and does not guarantee the accuracy of all information and will not be responsible for errors, changes or omissions.

Responsibility for losses, damages or distress resulting from information made available through this publication is not the responsibility of Your McMurray Magazine or it's publisher. The opinions expressed are those of the contributors and do not necessarily reflect the views of Your McMurray Magazine, Balsom Communications Inc., or the publisher.