Distribution Plan


YMM has a broad distribution strategy that will ensure your message gets into the hands of the audience you want to reach. Currently, the following locations are part of our key distribution network, with many more looking to be added in the near future:


With over 1,200 men and women, and five million passengers annually, Diversified Transportation serves major oil, gas, energy and construction employers with safe, dependable and reliable employee transportation services. With 450 coach buses, more than 11,000 copies of YMM will be placed into the hands of the Diversified riders.


Currently, YMM leads the country with a passenger growth rate of 11.25% year to date. In June, the Airport passed the 800,000 passengers per year mark, a number that places it as the 15th busiest in Canada. The new 15,000 square metre Air Terminal Building is dramatically changing how customers experience the Fort McMurray Airport.


YMM racks will be located throughout the main campus of Keyano College, Keyano Theatre and the Syncrude Sport & Wellness Centre. Dedicated to the promotion of health, fitness and sport excellence, they offer students, faculty, staff and members of the community an array of non-credit programs and services. Keyano College’s Sport & Wellness department is focused on enriching your life experience, enabling you to pursue a more active and healthy lifestyle. From a wide variety of youth development programs, challenging fitness classes, numerous adult sport leagues, and outstanding postsecondary high performance opportunities with Huskies Athletics, Keyano College has something for everyone.


With 1.5 million annual visitors, MacDonald Island Park is Canada’s largest community recreation, events and leisure experience and is the heart of an ever-evolving downtown Fort McMurray. Home to the world-class Suncor Community Leisure Centre and Miskanaw Golf Club, MacDonald Island Park has embarked on an ambitious expansion project that will serve as a catalyst for future community development.


With seven hotels in Fort McMurray and more to come in the future, YMM will be featured in over 800 hotel rooms throughout town. Hotels include: Merit Hotel & Suites, Clearwater Suite Hotel, Clearwater Residence Hotel, Nomad Hotel & Suites Vantage Inn & Suites, Franklin Suite Hotel, Radisson Hotel & Suites.


YMM also has an extensive online presence at as well as on Twitter, Facebook and other social media outlets. Getting the message out will be an important element, especially in today’s modern social media era. Through innovative shareability technology, readers will be able to send their favourite stories, articles and columns at the click of a button around the world to friends and families.

Other locations include:

PTI Workforce Accomodations, Tommy Gun’s Original Barbershop, The Oil Sands Discovery Centre, Fort McMurray Tourism and some local grocery stores around town.

Be Social


Latest Poll

Non Profit

Which non-profit should be featured in YMM Magazine?
1926370892 [{"id":"22","title":"Canadian Mental Health Association","votes":"2","type":"x","order":"1","pct":12.5,"resources":[]},{"id":"23","title":"Wood Buffalo Food Bank","votes":"1","type":"x","order":"2","pct":6.25,"resources":[]},{"id":"24","title":"United Way of Fort McMurray","votes":"0","type":"x","order":"3","pct":0,"resources":[]},{"id":"25","title":"Alzheimer Society of Alberta & NWT","votes":"1","type":"x","order":"4","pct":6.25,"resources":[]},{"id":"26","title":"The Children\u2019s Centre Non Profit Society","votes":"5","type":"x","order":"5","pct":31.25,"resources":[]},{"id":"27","title":"Fort McMurray Family Crisis Society","votes":"3","type":"x","order":"6","pct":18.75,"resources":[]},{"id":"28","title":"Fort McMurray Historical Society","votes":"2","type":"x","order":"7","pct":12.5,"resources":[]},{"id":"29","title":"other","votes":"2","type":"x","order":"8","pct":12.5,"resources":[]}] ["#ff5b00","#4ac0f2","#b80028","#eef66c","#60bb22","#b96a9a","#62c2cc"] sbar 200 200 /component/communitypolls/? MSG_ERROR_NO_SELECTION Please select either existing option or enter your own, however not both. MSG_THANK_YOU_NO_RESULTS COM_COMMUNITYPOLLS_LABEL_ANSWERS Votes ...