YMM Volume 6, Issue 3 Is now live!
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Volume 6 Media Kit
Your McMurray Magazine, or YMM, is celebrating its fifth year as Fort McMurray’s brightest magazine offering local content to everyone who lives, works, and plays here. It provides a forum for local businesses and organizations to have their messages heard, and has become a staple within our community.
These past five years have been an amazing experience, and we are so excited for more! We have had the honour of telling the stories of our region, through the happiness, and the heartbreak. We have celebrated, time and time again, the resilience of the people who call this place home. We have told the stories that form the patchwork of our community. We have connected in a way we never dreamed possible.
Fort McMurray is a very unique and wonderful place for businesses, and an even more amazing place to live and call home. Our residents have a high discretionary income, and are keen to support the local economy.
Advertising in YMM gives advertisers the opportunity to reach a broad local audience, as well as those who visit our region. With a wide, varied and unique distribution, YMM reaches a captive and willing audience, and with over 15,000 copies in distribution throughout the region, it reaches a diverse, affluent group of buyers, sellers and job-seekers.
Thank-you for supporting Your McMurray Magazine!
Krista Balsom
Editor-in-Chief/Publisher
For advertising rates, call 780-972-4757 or email editor@yourmcmurraymagazine.com
Advertising Spaces
PREMIUM AD SPACES*
- Back cover:8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
- Inside front/back cover:8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
- Centre fold full:16.5” wide x 10.75” high, plus 0.25” bleeds
- Page 1/Centerfold half:8.25” wide x 10.75” high, plus 0.25” bleeds
STANDARD AD SPACES*
- Full page/full bleed:8.25” wide x 10.75” high, plus 0.25” bleeds on all sides
- Full page/no bleed:8” wide x 10.5” high
- Half page horizontal:7.75” wide x 5” high
- Half page tall:3.75” wide x 10.25” high
- Third page horizontal:7.75” wide x 3.33” high
- Third page tall:2.5” wide x 10.25” high
- Quarter page standard:3.75” wide x 5” high
- Quarter page tall:1.875” wide x 10.25” high
- Eighth page:3.75” wide x 2.5” high
- Business card classified:3.5” wide x 2” high
WEBSITE ADS PACKAGE*
-
Advertising package includes 2 sizes:
Top banner at 1170 pixels wide x 115 pixels high and side box at 340 pixels wide x 300 pixels high
DON’T SEE WHAT YOU’RE LOOKING FOR?
Pricing on inserts, gatefold covers, tip ons, blow ins, custom publishing and other specialty advertising options are available upon request.
*Please note that all prices are subject to change.
*Exclusivity deals may be negotiated.
*All ads are full colour
ADVERTISING RATES*
| Premium Advertisements | Price (+GST) |
|---|---|
| Back cover | Contact |
| Inside front, or inside back cover | Contact |
| Centrefold (1/2) | Contact |
| Centrefold (full) | Contact |
| Page 1 | Contact |
| Regular Advertising | Price (+GST) |
|---|---|
| Full-page | Contact |
| Two-page spread | Contact |
| Half-page | Contact |
| Third-page | Contact |
| Quarter-page | Contact |
| Eighth page | Contact |
| Speciality Sections & Fees | Price (+GST) |
|---|---|
| Advertisement design | Contact |
| Guaranteed Positioning | Contact |
| 3+ issue booking discount | Contact |
| 6+ issue booking discount | Contact |
| Non-profit single issue discount | Contact |
| Non-profit 3+ issue discount | Contact |
| Web Advertising Rates | Price (+GST) |
|---|---|
| 2 Ad Package | Contact |
| Web advertisement design | Contact |
Specifications and Information
MAGAZINE SPECIFICATIONS
- Finished size:8.25” x 10.75”
- Printing:Offset Litho.
- Design software:Adobe Creative Cloud (InDesign, Photoshop & Illustrator) on Mac platform.
- Safety Margins:For bleed pages and spreads, keep important text and imagery within 0.375” from edges of ad. (0.25” from trim).
- Bleeds:For bleed pages please add 0.25” on all sides.
- Minimum type size:6-point type (for black text on a light background) and 8-point type for white or knockout text.
PRODUCTION SPECIFICATIONS
All submitted artwork must be in digital format. For best results, please provide artwork as high resolution PDF. Low resolution ads will not reproduce with the best results. We are not responsible for detecting poor resolution ads, but will do our best, but accept no responsibility if they are submitted at low resolution. If we do have a concern with an ad, we will contact the advertiser and suggest that the ad be re-supplied or re-built at the advertiser’s cost.
DESKTOP FILE FORMAT
All images must be in CMYK (process) colour. JPG, TIFF or EPS files must be 300 dpi. All required image trapping should be included in the files when submitted.
AD DESIGN SERVICES
Have your advertisement developed by marketing professionals with the help of an expert graphic designer, working closely with you to identify your specific needs at a cost of $175. The completed advertisement will be yours to keep and use for other advertising purposes outside of YMM.
MORE ABOUT YMM
HOW OFTEN IS YMM PUBLISHED AND WHEN?
YMM is published on a bi-monthly basis and features topical and seasonal feature articles as well as regular content by local contributors. It is distributed through local vendors, and featured in various high traffic locations. Please ask for a full listing of confirmed vendors.
WHAT IS THE READERSHIP OF YMM?
YMM has a print distribution of at least 15,000 copies per issue and a readership of over 40,000 through second and third reads. Due to the high print quality and truly local content, readers will likely keep it to pass along to a family or friend or read through it a couple of times.
YMM ONLINE
A digital version will also be featured at yourmcmurraymagazine.com, as well as on Twitter, Facebook and other social media outlets.
THEMES FOR VOLUME 6
YMM 6.1
Top 50 Under 50/Happy 5th Birthday YMM
In this first issue of Your McMurray Magazine’s Volume 6, we’ll be shining the spotlight on this year’s Top 50 Under 50 while we celebrate completing five years in publication. Carefully curated by a panel of peers, we’ll be getting to know these people better, and celebrating their impact on our community.
Ad Booking Deadline: October 27, 2017
Editorial Deadline: October 27, 2017
Ad Creative Deadline: October 30, 2017
On Stands: December 2017/January 2018
YMM 6.2
It’s Games Time!
From February 16 -19, 2018, close to 3,000 athletes, coaches and officials will visit the Regional Municipality of Wood Buffalo to compete in 22 sporting events during the 2018 Wood Buffalo Alberta Winter Games. This issue of Your McMurray Magazine will take a closer look at the Games, the impact on our region, and celebrate the athletes competing in them.
Ad Booking Deadline: December 28, 2017
Editorial Deadline: December 28, 2017
Ad Creative Deadline: January 5, 2018
On Stands: February/March 2018
YMM 6.3
The People of Wood Buffalo - Seniors
Without the seniors who call Wood Buffalo home, our community would not be what it is today. This issue will be devoted to celebrating the elders in our region, telling their stories, and covering the issues that relate directly to them, from housing to healthcare, and everything in between.
Ad Booking Deadline: March 1, 2018
Editorial Deadline: March 1, 2018
Ad Creative Deadline: March 9, 2018
On Stands: April/May 2018
YMM 6.4
The People of Wood Buffalo - Indigenous/Aboriginal/Métis
When talking about the Wood Buffalo region, respectfully covering the stories of the Indigenous, Aboriginal and Métis communities is imperative. These are the people who established our community; their impact on our community is felt every day, through history, and their contributions each day.
Ad Booking Deadline: April 26, 2018
Editorial Deadline: April 26, 2018
Ad Creative Deadline: May 4, 2018
On Stands: June/July 2018
YMM 6.5
Celebrating our Rural Communities
The Regional Municipality of Wood Buffalo is so much more than just Fort McMurray proper. This issue of Your McMurray Magazine will explore the rural communities...the businesses, organizations, and the people who call them home.
Ad Booking Deadline: June 20, 2018
Editorial Deadline: June 20, 2018
Ad Creative Deadline: June 28, 2018
On Stands: August/September 2018
YMM 6.6
Industry
Industry is a big part of Wood Buffalo, and this issue will cover the topics that surround it. We’ll be examining the current state of industry, taking a look at the future, and highlighting different aspects of industry in our region in this final regular edition of Volume 6.
Ad Booking Deadline: August 30, 2018
Editorial Deadline: August 30, 2018
Ad Creative Deadline: September 7, 2018
On Stands: October/November 2018
2018 SPECIAL EDITIONS
2018 Home & Garden Guide
Springtime in Fort McMurray is a beautiful time, and our Home & Garden Guide is devoted to getting ready for it! Whether you’re looking for fresh ideas and inspiration for your outdoor spaces, great ideas for entertaining in the sunshine, or where you can shop locally to pull it all off, the 2018 Home & Garden Guide will have you covered.
Ad Booking Deadline: March 29, 2018
Editorial Deadline: March 29, 2018
Ad Creative Deadline: April 6, 2018
On Stands: End of April 2018
2018 Food and Entertainment Guide
When it comes to places for good eats and drinks, Fort McMurray has plenty of options! The 2018 Food and Entertainment Guide, in partnership with Fort McMurray Tourism, will highlight all of the restaurants and bars in our region, and also spotlight some of the great entertainment options close to home! This digest-sized Guide is one our readers hold on to, and will be frequently referenced as they explore all that Fort McMurray has to offer!
Ad Booking Deadline: June 25, 2018
Editorial Deadline: June 25, 2018
Ad Creative Deadline: June 29, 2018
On Stands: End of July 2018
2018 YMM Parent
This inaugural issue of YMM Parent will be a guide that parents and families will hold on to, referencing when they’re looking for all things family! These pages will include listings from health to shopping, and all other things related to parents and kids in our region.
Ad Booking Deadline: July 23, 2018
Editorial Deadline: July 23, 2018
Ad Creative Deadline: July 26, 2018
On Stands: End of August 2018
2018 Holiday Guide
Tis the season to be jolly in Fort McMurray! Each year our holiday guide features a carefully curated gift guide of locally-sourced ideas, a festive playlist to jingle your bells to, and some delicious recipes to enjoy...plus so much more! Perfectly timed to hit Fort McMurray readers as they’re getting ready for the holidays, this Guide has become the go-to resource for the people of our community to help them celebrate the festive season!
Ad Booking Deadline: September 27, 2018
Editorial Deadline: September 27, 2018
Ad Creative Deadline: October 5, 2018
On Stands: End of November 2018
*Please note that on stands date is an approximate and could vary slightly
INSERTION ORDER & ADVERTISING CONTRACT
To view the insertion order & advertising contract, or if you would like to download a PDF version of our media kit, please use the link below:
Thank You!
Thank you for supporting Santa's Anonymous! Your information has been successfully submitted. Should we have any questions or concerns, we will contact you.
Holiday Cookbook
UPDATE: Amazing news! Our first ever Santas Anonymous Holiday Cookbooks have sold out!
If you've already pre-ordered, your cookbooks are ready for pickup at Rogers Radio Station. If you placed an order and selected the option to have it shipped to you, your order will be shipped after December 18th.
Happy Holiday Guide 2016 - Media Kit
There’s no place like home for the holidays!
In our fourth annual Happy Holiday Guide, we’re celebrating the holidays in the only place we want to be...right here in Fort McMurray!
We’ll be featuring festive events that’ll bring joy to your hearts, and featuring gift ideas, from right here in our region, that are sure to put a smile on anyone’s face!
Krista Balsom
Editor/Publisher
For advertising rates, call 780-972-4757 or email editor@yourmcmurraymagazine.com
Advertising Spaces
ADVERTISING SPACES*
- Back cover: 8” wide x 10” high, plus 0.25” bleeds on all sides
- Inside front/back cover: 8” wide x 10” high, plus 0.25” bleeds on all sides
- Centrefold/double page spread: 16” wide x 10” high, plus 0.25” bleeds on all sides
- Full page/full bleed: 8” wide x 10” high, plus 0.25” bleeds on all sides
- Half page horizontal: 7.5” wide x 4.75” high
- Half page tall: 3.75” wide x 9.5” high
- Quarter page: 3.625” wide x 4.625” high
WEBSITE ADS PACKAGE*
-
Advertising package includes 2 sizes:
Top banner at 1170 pixels wide x 115 pixels high and side box at 340 pixels wide x 300 pixels high
DON’T SEE WHAT YOU’RE LOOKING FOR?
Pricing on inserts, gatefold covers, tip ons, blow ins, custom publishing and other specialty advertising options are available upon request.
*Please note that all prices are subject to change.
*Exclusivity deals may be negotiated.
*All ads are full colour
*10% discount for regular YMM advertisers.
*10% non-profit rate.
*Coupon design requires company logo and offer details to be supplied.
Specifications and Information
MAGAZINE SPECIFICATIONS
- Finished size: 8" x 10"
- Paper stock: Offset Litho.
- Binding: Adobe Creative Cloud (InDesign, Photoshop & Illustrator) on Mac platform.
- Printing: Offset litho
- Design software: Adobe Creative Suite CC 2015 (InDesign, Photoshop & Illustrator) on Mac platform
- Safety Margins: For bleed pages and spreads, keep important text and imagery within 0.375" from the edges of the ad. (0.25" from trim)
- Bleeds: For bleed pages please add 0.25" on all sides
- Minimum type size: 6-point type (for black text on a light background) and 8-point type for white or knockout text
PRODUCTION SPECIFICATIONS
All submitted artwork must be in digital format. For best results, please provide artwork as high resolution PDF. Low resolution ads will not reproduce with the best results. We are not responsible for detecting poor resolution ads, but will do our best, but accept no responsibility if they are submitted at low resolution. If we do have a concern with an ad, we will contact the advertiser and suggest that the ad be re-supplied or re-built at the advertiser’s cost.
DESKTOP FILE FORMAT
All images must be in CMYK (process) colour. JPG, TIFF or EPS files must be 300 dpi. All required image trapping should be included in the files when submitted.
AD DESIGN SERVICES
Have your advertisement developed by marketing professionals with the help of an expert graphic designer, working closely with you to identify your specific needs at a cost of $175. The completed advertisement will be yours to keep and use for other advertising purposes outside of YMM.
MORE ABOUT YMM
HOW OFTEN IS YMM PUBLISHED AND WHEN?
YMM is published on a bi-monthly basis and features topical and seasonal feature articles as well as regular content by local contributors. It is distributed through local vendors, and featured in various high traffic locations. Please ask for a full listing of confirmed vendors.
WHAT IS THE READERSHIP OF YMM?
YMM has a print distribution of at least 15,000 copies per issue and a readership of over 40,000 through second and third reads. Due to the high print quality and truly local content, readers will likely keep it to pass along to a family or friend or read through it a couple of times.
YMM ONLINE
A digital version will also be featured at yourmcmurraymagazine.com, as well as on Twitter, Facebook and other social media outlets.
INSERTION ORDER & ADVERTISING CONTRACT
To view the insertion order & advertising contract, or if you would like to download a PDF version of our media kit, please use the link below:
Volume 5 Media Kit
Volume 5 Media Kit
Introduction
YOUR MCMURRAY MAGAZINE,or YMM, is Fort McMurray’s brightest magazine publication offering local content to the residents who call this region home and an opportunity for local businesses to get their message heard. Now in it’s fourth volume, with fun and exciting content, local advertising, and fantastic local talent being featured, it is something everyone who lives, works and plays here can truly call their own.
Fort McMurray is known as Canada’s economic engine and it is no surprise to the businesses and people who live here everyday. In 2013, Alberta Venture Magazine put Wood Buffalo in the number one spot as the best community for business, and in 2011, is was named the second best resource community in Western Canada. What makes YMM really unique however are those residents of the region who have incomes 95% higher than the national average. Fort McMurray is truly a fantastic place for business and an even more fantastic place to live and call home.
Fort McMurray is now recovering from the worst natural disaster in Canadian history - the 2016 wildfires. This event changed every member of our community, but has proved that we are resilient and #FortMcMurrayStrong. Your McMurray Magazine will be here to showcase the rebuilding efforts, and will keep our community informed. We will also continue to highlight all the things that make Fort McMurray so great!
Fort McMurray is truly a fantastic place for business, and an even more fantastic place to live and call home. The bold, resilient, innovative, and energetic residents have a high discretionary income and live in a fastgrowing commercial and residential hub within the Municipality.
Advertising in YMM gives the advertiser an opportunity to reach out to a broad local audience, as well as those who visit and spread the message across the country and world. With a wide, varied and unique distribution, YMM will reach a captive and willing audience, and with over 15,000 copies in distribution throughout the region it will also reach a diverse, affluent group of buyers, sellers and job-seekers.
Krista Balsom
Editor/Publisher
For advertising rates, call 780-972-4757 or email editor@yourmcmurraymagazine.com
Advertising Spaces
PREMIUM AD SPACES*
- Back cover:8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
- Inside front/back cover:8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
- Centre fold full:16.5” wide x 10.75” high, plus 0.25” bleeds
- Page 1/Centerfold half:8.25” wide x 10.75” high, plus 0.25” bleeds
STANDARD AD SPACES*
- Full page/full bleed:8.25” wide x 10.75” high, plus 0.25” bleeds
- Full page/no bleed:8” wide x 10.5” high
- Half page horizontal:7.75” wide x 5” high
- Half page tall:3.75” wide x 10.25” high
- Third page horizontal:7.75” wide x 3.33” high
- Third page tall:2.5” wide x 10.25” high
- Quarter page standard:3.75” wide x 5” high
- Quarter page tall:1.875” wide x 10.25” high
- Eighth page:3.75” wide x 2.5” high
- Business card classified:3.5” wide x 2” high
WEBSITE ADS PACKAGE*
-
Advertising package includes 2 sizes:
Top banner at 1170 pixels wide x 115 pixels high and side box at 340 pixels wide x 300 pixels high
DON’T SEE WHAT YOU’RE LOOKING FOR?
Pricing on inserts, gatefold covers, tip ons, blow ins, custom publishing and other specialty advertising options are available upon request.
*Please note that all prices are subject to change.
*Exclusivity deals may be negotiated.
*All ads are full colour
ADVERTISING RATES*
| Premium Advertisements | Price (+GST) |
|---|---|
| Back cover | Contact |
| Inside front, or inside back cover | Contact |
| Centrefold (1/2) | Contact |
| Centrefold (full) | Contact |
| Page 1 | Contact |
| Regular Advertising | Price (+GST) |
|---|---|
| Full-page | Contact |
| Two-page spread | Contact |
| Half-page | Contact |
| Third-page | Contact |
| Quarter-page | Contact |
| Eighth page | Contact |
| Speciality Sections & Fees | Price (+GST) |
|---|---|
| Advertisement design | Contact |
| Guaranteed Positioning | Contact |
| 3+ issue booking discount | Contact |
| 6+ issue booking discount | Contact |
| Non-profit single issue discount | Contact |
| Non-profit 3+ issue discount | Contact |
| Web Advertising Rates | Price (+GST) |
|---|---|
| 2 Ad Package | Contact |
| Web advertisement design | Contact |
Specifications and Information
MAGAZINE SPECIFICATIONS
- Finished size:8.25” x 10.75”
- Printing:Offset Litho.
- Design software:Adobe Creative Cloud (InDesign, Photoshop & Illustrator) on Mac platform.
- Safety Margins:For bleed pages and spreads, keep important text and imagery within 0.375” from edges of ad. (0.25” from trim).
- Bleeds:For bleed pages please add 0.25” on all sides.
- Minimum type size:6-point type (for black text on a light background) and 8-point type for white or knockout text.
PRODUCTION SPECIFICATIONS
All submitted artwork must be in digital format. For best results, please provide artwork as high resolution PDF. Low resolution ads will not reproduce with the best results. We are not responsible for detecting poor resolution ads, but will do our best, but accept no responsibility if they are submitted at low resolution. If we do have a concern with an ad, we will contact the advertiser and suggest that the ad be re-supplied or re-built at the advertiser’s cost.
DESKTOP FILE FORMAT
All images must be in CMYK (process) colour. JPG, TIFF or EPS files must be 300 dpi. All required image trapping should be included in the files when submitted.
AD DESIGN SERVICES
Have your advertisement developed by marketing professionals with the help of an expert graphic designer, working closely with you to identify your specific needs at a cost of $175. The completed advertisement will be yours to keep and use for other advertising purposes outside of YMM.
MORE ABOUT YMM
HOW OFTEN IS YMM PUBLISHED AND WHEN?
YMM is published on a bi-monthly basis and features topical and seasonal feature articles as well as regular content by local contributors. It is distributed through local vendors, and featured in various high traffic locations. Please ask for a full listing of confirmed vendors.
WHAT IS THE READERSHIP OF YMM?
YMM has a print distribution of at least 15,000 copies per issue and a readership of over 40,000 through second and third reads. Due to the high print quality and truly local content, readers will likely keep it to pass along to a family or friend or read through it a couple of times.
YMM ONLINE
A digital version will also be featured at yourmcmurraymagazine.com, as well as on Twitter, Facebook and other social media outlets.
THEMES FOR VOLUME 5
YMM 5.1
Special Anniversary Issue
Life in our region changed after the 2016 wildfire. In this issue we’ll be looking at what the future looks like as our community continues to recover. We’ll also take a trip down memory lane as we celebrate the first four years of Your McMurray Magazine!
Editorial Deadline: Oct 3, 2016
Ad Creative Deadline: Oct 17, 2016
On Stands: Dec 2016/Jan 2017
YMM 5.2
Health in YMM
In this issue of YMM we’ll be taking the concept of “health” and holding it under a microscope. From fitness and nutrition, to mental and financial well-being, the health of our pets, the environment, and relationships within our community, this issue will take a close look at our current state of health.
Editorial Deadline: Dec 5, 2016
Ad Creative Deadline: Dec 19, 2016
On Stands: Feb/March 2017
YMM 5.3
YMM Gives Back
It’s no secret: Fort McMurray is full of some of this country’s most generous people. Whether they volunteer their time, give financially, or work together in the non-profit sector, YMMers are notorious for giving back. In this issue we’ll go behind the scenes of the non-profit organizations in our region, celebrate those who are giving back, and take a look at the impactful convergence happening in Fort McMurray.
Editorial Deadline: Feb 6, 2017
Ad Creative Deadline: Feb 20, 2017
On Stands: April/May 2017
YMM 5.4
Sports & Recreation
When people think of Fort McMurray, they often think of “work”. This issue of Your McMurray Magazine will shine a spotlight on all of the great sports and recreation opportunities within our region, with a special focus on our amazing local teams. We’ll also be taking a look at our community, one year post-wildfire.
Editorial Deadline: April 3, 2017
Ad Creative Deadline: April 17, 2017
On Stands: June/July 2017
YMM 5.5
Back to School
Getting ready for back to school takes some planning, and this issue of Your McMurray Magazine is ready to help! Whether getting outfitted for that first day, preparing lunches, or finding extra supports to get you through the year, this is an issue you won’t want to miss.
Editorial Deadline: June 5, 2017
Ad Creative Deadline: June 19, 2017
On Stands: Aug/Sept 2017
YMM 5.6
Business in YMM
With so many businesses committed to serving our community, we’re devoting this issue to telling their stories. We’ll uncover some hidden gems and remind readers that when it comes to giving someone your business, there’s no place like home.
Editorial Deadline: Aug 7, 2017
Ad Creative Deadline: Aug 21, 2017
On Stands: Oct/Nov 2017
2017 SPECIAL EDITIONS
Commemorative Edition: The Wildfire - One Year Later
With the one year anniversary of the wildfires coming up, we’ll be taking a look back at the past year as our community has come together to rebuild, rising from the ashes stronger than ever. We’ll be examining the impact on homeowners, businesses, and the overall well-being of Fort McMurray residents, and looking to the future as our region continues to heal.
Editorial Deadline: March 5, 2017
Ad Creative Deadline: March 15, 2017
On Stands: May 2017
YMM Food & Entertainment Guide 2017 with Fort McMurray Tourism
Whether you’re tossing together some local Farmers’ Market finds, grilling on the barbecue, or finding that perfect patio to wind down on, our first ever Food & Entertainment Guide will provide you with everything you need to be inspired for summer relaxation.
Editorial Deadline: Nov 7, 2017
Ad Creative Deadline: Nov 21, 2017
On Stands: Winter 2017
YMM Home & Garden Guide 2017
It’s that time of year when we start to turn our attention to the great outdoors! From beautifying our gardens, to putting together the perfect menu for some outdoor entertaining, our Home & Garden Guide will be filled with inspiration!
Editorial Deadline: Feb 6, 2017
Ad Creative Deadline: Feb 20, 2017
On Stands: Spring 2017
YMM Holiday Guide 2017
‘Tis the seaon to be getting into the festive mood! In this special edition we’ll cover everything from local gift finds, to perfecting holiday entertaining, décor ideas, and things to do in the great outdoors!
Editorial Deadline: Sept 4, 2017
Ad Creative Deadline: Sept 18, 2017
On Stands: Nov/Dec 2017
*Please note that on stands date is an approximate and could vary slightly
INSERTION ORDER & ADVERTISING CONTRACT
To view the insertion order & advertising contract, or if you would like to download a PDF version of our media kit, please use the link below:
Rebuilding YMM Media Kit 2016
Media Kit
Rebuilding YMM
Like a phoenix rising from the ashes, our community is back and ready to rebuild...stronger than ever. This issue will tell the stories of the massive undertaking that is required when recovering from a mass evacuation and rebuilding neighbourhoods, and will offer a hopeful look at the future. This is our second edition post-fire and after the overwhelming response to our special wildfire commemorative edition, we’re ready to continue telling the local stories of our community in this historic year.
Editorial Deadline: August 10
Ad Booking Deadline: August 20
Creative Deadline: August 25
On Stands: October/November 2016
Krista Balsom
Editor/Publisher
For advertising rates, call 780-972-4757 or email editor@yourmcmurraymagazine.com
Advertising Spaces
PREMIUM AD SPACES*
- Back cover: 8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
- Inside front/back cover: 8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
- Centre fold full: 16.5” wide x 10.75” high, plus 0.25” bleeds
- Page 1/Centerfold half: 8.25” wide x 10.75” high, plus 0.25” bleeds
STANDARD AD SPACES*
- Full page/full bleed: 8.25” wide x 10.75” high, plus 0.25” bleeds
- Full page/no bleed: 8” wide x 10.5” high
- Half page horizontal: 7.75” wide x 5” high
- Half page tall: 3.75” wide x 10.25” high
- Third page horizontal: 7.75” wide x 3.33” high
- Third page tall: 2.5” wide x 10.25” high
- Quarter page standard: 3.75” wide x 5” high
- Quarter page tall: 1.875” wide x 10.25” high
- Eighth page: 3.75” wide x 2.5” high
- Business card classified: 3.5” wide x 2” high
WEBSITE AD SPACES*
-
Advertising package includes 2 sizes:
Top banner at 1170 pixels wide x 115 pixels high and side box at 340 pixels wide x 300 pixels high
DON’T SEE WHAT YOU’RE LOOKING FOR?
Pricing on inserts, gatefold covers, tip ons, blow ins, custom publishing and other specialty advertising options are available upon request.
For more information please phone 780-972-4757 or email editor@yourmcmurraymagazine.com.
*Please note that all prices are subject to change.
*Exclusivity deals may be negotiated.
*All ads are full colour
ADVERTISING RATES*
| Premium Advertisements | Price (+GST) |
|---|---|
| Back cover | Contact |
| Inside front, or inside back cover | Contact |
| Centrefold (1/2) | Contact |
| Centrefold (full) | Contact |
| Page 1 | Contact |
| Regular Advertising | Price (+GST) |
|---|---|
| Full-page | Contact |
| Two-page spread | Contact |
| Half-page | Contact |
| Third-page | Contact |
| Quarter-page | Contact |
| Eighth page | Contact |
| Speciality Sections & Fees | Price (+GST) |
|---|---|
| Advertisement design | Contact |
| Guaranteed Positioning | Contact |
| 3+ issue booking discount | Contact |
| 6+ issue booking discount | Contact |
| Non-profit single issue discount | Contact |
| Non-profit 3+ issue discount | Contact |
| Web Advertising Rates | Price (+GST) |
|---|---|
| 2 Ad Package | Contact |
| Web advertisement design | Contact |
Specifications and Information
MAGAZINE SPECIFICATIONS
- Finished size: 8.25” x 10.75”
- Printing: Offset Litho.
- Design software: Adobe Creative Cloud (InDesign, Photoshop & Illustrator) on Mac platform.
- Safety Margins: For bleed pages and spreads, keep important text and imagery within 0.375” from edges of ad. (0.25” from trim).
- Bleeds: For bleed pages please add 0.25” on all sides.
- Minimum type size: 6-point type (for black text on a light background) and 8-point type for white or knockout text.
PRODUCTION SPECIFICATIONS
All submitted artwork must be in digital format. For best results, please provide artwork as high resolution PDF. Low resolution ads will not reproduce with the best results. We are not responsible for detecting poor resolution ads, but will do our best, but accept no responsibility if they are submitted at low resolution. If we do have a concern with an ad, we will contact the advertiser and suggest that the ad be re-supplied or re-built at the advertiser’s cost.
DESKTOP FILE FORMAT
All images must be in CMYK (process) colour. JPG, TIFF or EPS files must be 300 dpi. All required image trapping should be included in the files when submitted.
AD DESIGN SERVICES
Have your advertisement developed by marketing professionals with the help of an expert graphic designer, working closely with you to identify your specific needs at a cost of $175. The completed advertisement will be yours to keep and use for other advertising purposes outside of YMM.
MORE ABOUT YMM…
HOW OFTEN IS YMM PUBLISHED AND WHEN?
YMM is published on a bi-monthly basis and features topical and seasonal feature articles as well as regular content by local contributors. It is distributed through local vendors, and featured in various high trafficlocations.
WHAT IS THE READERSHIP OF YMM?
YMM has a print distribution of at least 20,000 copies per issue and a readership of over 40,000 through second and third reads. Due to the high print quality and truly local content, readers will likely keep it to pass along to a family or friend or read through it a couple of times.
YMM ONLINE
A digital version will also be featured at yourmcmurraymagazine.com, as well as on Twitter, Facebook and other social media outlets.
INSERTION ORDER & ADVERTISING CONTRACT
To view the insertion order & advertising contract, or if you would like to download a PDF version of our media kit, please use the link below:
Commemorative Edition Media Kit 2016
2016 WILDFIRE COMMEMORATIVE EDITION
THE BEAST. Those two words sum up the staggering, incomprensible wildfire that engulfed our region, sending every resident fleeing for safety...wherever it could be found. It’s the fire that resulted in ashes... ashes that we, the community of Fort McMurray, will rise from.
The 2016 Wildfire Commemorative Edition will tell the story of this event that changed each and every one of our lives. It will capture the timelines, stories, and images, and pay tribute to those who have given so much of themselves just so that we can return to our home, Fort McMurray, once again.
This issue of Your McMurray Magazine will be a keepsake; one to look at over the years, reminding ourselves of all that happened, and the way a community, a province, and a country pulled together to take care of each other.
Krista Balsom
Editor/Publisher
For advertising rates, call 780-972-4757 or email editor@yourmcmurraymagazine.com
Advertising Spaces
Premium Ad Spaces
- Back cover: 8.25" wide x 10.75" high, plus 0.25" bleeds on all sides, printed on cover stock
- Inside front/back cover: 8.25" wide x 10.75"high, plus 0.25" bleeds on all sides, printed on cover stock
- Centre Fold Full 16.5" wide x 10.75" high, plus 0.25" bleeds on all sides
- Page 1/Centerfold half: 8.25” wide x 10.75" high, plus 0.25" bleeds on all sides
Standard Ad Spaces
- Full page/full bleed: 8.25" wide x 10.75" high, plus 0.25" bleeds on all sides
- Full page/no bleed: 8" wide x 10.5" high
- Half page horizontal: 7.75" wide x 5" high
- Half page tall: 3.75" wide x 10.25" high
- Third page horizontal: 7.75" wide x 3.33" high
- Third page tall: 2.5" wide x 10.25" high
- Quarter page standard: 3.75" wide x 5" high
- Quarter page tall: 1.875" wide x 10.25" high
- Eighth page: 3.75" wide x 2.5" high
- Business card classified: 3.5" wide x 2" high
WEBSITE ADS PACKAGE*
- Advertising package includes 2 sizes: Top banner at 1170 pixels wide x 115 pixels high and side box at 340 pixels wide x 300 pixels high.
Don’t see what you’re looking for?
Pricing on inserts, gatefold covers, tip ons, blow ins, custom publishing and other specialty advertising options are available upon request.
Advertising rates & specifications
For more information on our our current advertising rates and insertion order contract, please phone 780-972-4757 or email editor@yourmcmurraymagazine.com.
*Please note that all prices are subject to change.
*Exclusivity deals may be negotiated.
*All ads are full colour
ADVERTISING RATES*
| Premium Advertisements | Price (+GST) |
|---|---|
| Back cover | Contact |
| Inside front, or inside back cover | Contact |
| Centrefold (1/2) | Contact |
| Centrefold (full) | Contact |
| Page 1 | Contact |
| Regular Advertisements | Price (+GST) |
|---|---|
| Full-page | Contact |
| Two-page spread | Contact |
| Half-page | Contact |
| Third-page | Contact |
| Quarter-page | Contact |
| Eighth page | Contact |
| Speciality Sections & Fees | Price (+GST) |
|---|---|
| Advertisement design | Contact |
| Guaranteed Positioning | Contact |
| 3+ issue booking discount | Contact |
| 6+ issue booking discount | Contact |
| Non-profit single issue discount | Contact |
| Non-profit 3+ issue discount | Contact |
| Web Advertising Rates | Price (+GST) |
|---|---|
| 2 Ad Package | Contact |
| Web advertisement design | Contact |
Information
Magazine specifications
- Finished size: 8.25" x 10.75"
- Printing: Offset Litho.
- Design software: Adobe Creative Cloud (InDesign, Photoshop & Illustrator) on Mac platform.
- Safety Margins: For bleed pages and spreads, keep important text and imagery within 0.375" from edges of ad. (0.25" from trim).
- Bleeds: For bleed pages please add 0.25" on all sides.
- Minimum type size: 6-point type (for black text on a light background) and 8-point type for white or knockout text.
Ad design services
Have your advertisement developed by marketing professionals with the help of an expert graphic designer, working closely with you to identify your specific needs at a cost of $175. The completed advertisment will be yours to keep and use for other advertising purposes outside of YMM.
PRODUCTION SPECIFICATIONS
All submitted artwork must be in digital format. For best results, please provide artwork as high resolution PDF. Low resolution ads will not reproduce with the best results. We are not responsible for detecting poor resolution ads, but will do our best, but accept no responsibility if they are submitted at low resolution. If we do have a concern with an ad, we will contact the advertiser and suggest that the ad be re-supplied or re-built at the advertiser’s cost.
DESKTOP FILE FORMAT
All images must be in CMYK (process) colour. JPG, TIFF or EPS files must be 300 dpi. All required image trapping should be included in the files when submitted.
More about the 2016 Wildfire Commemorative Edition
The 2016 Wildfire Commemorative Edition will be distributed in our regular locations, with a limited number being distributed province-wide.
2016 Wildfire Commemorative Edition online
A digital version will also be featured at www.yourmcmurraymagazine.com, as well as on Twitter, Facebook and other social media outlets.
INSERTION ORDER & ADVERTISING CONTRACT
To view the insertion order & advertising contract, or if you would like to download a PDF version of our media kit, please use the link below:
Commemorative Edition
YMM 2016 Wildfire Commemorative Edition
This item is no longer available.
Careers
Marketing and Advertising Sales Representative
Balsom Communications Inc.
Your McMurray Magazine & Fort McMurray’s Child Magazine
Fort McMurray, Alberta
Your McMurray Magazine & Fort McMurray’s Child Magazine
Fort McMurray, Alberta
THE COMPANY
Balsom Communications is one of Fort McMurray’s most progressive publisher of locally driven magazines - Your McMurray Magazine and Fort McMurray’s Child. Balsom Communications provide advertisers a unique means to attract both locals and visitors to the region with distribution that targets readers where they live, where they work and where they play. YMM’s editorial strategy provides a platform that effectively highlights the positive experiences that readers can enjoy with local products, experiences, organizations and companies. Through positive community and business-to-business partnerships, Balsom Communications creates win/win opportunities for both advertisers and distribution partners while helping consumers make choices that are right for them. For more information about our business please visit www.balsomcommunications.ca or www.yourmcmurraymagazine.com.
THE OPPORTUNITY
Balsom Communications is looking for a media savvy representative for our sales team! This is an excellent opportunity for a dedicated Advertising Sales Representative to join our organization. Our Advertising Sales Representative will introduce and sell our media marketing solutions across a number of platforms primarily print options to local small, medium and large sized businesses in the Wood Buffalo region, while achieving revenue targets. Experience selling advertising is strongly recommended but not essential.
KEY ACCOUNTABILITIES
The Advertising Sales Representative will be responsible for the continued growth of the publication’s advertising revenue by developing, defining, negotiating, and closing business relationships.
- Responsible for ongoing sales with both new and existing clients
- Schedule and attend meetings with business owners
- Manage the client relationship to build solid relationships and assist advertisers in achieving their goals
- Provide our valued customers with creative and effective advertising solutions and play a key role in the overall success of our organization
- Prospect for new accounts including researching and creating proposals for prospective advertisers through compelling business cases
- Assist in the ad design process and help coordinate on behalf of the client with the entire team
- Attain or surpass sales targets
- Address client concerns in a timely and professional manner
- Ability to present a variety of opportunities to all clients, and to support all special initiatives
WHAT WE’RE LOOKING FOR
- Entrepreneurial mindset
- Previous experience in sales and cold callings an asset
- Superior customer service skills, creativity, and ability to be resourceful, expedient and work to deadline
- Ability to build and develop effective relationships within our team and with clients
- Positive attitude, flexible nature and excellent communication skills
- Strong organizational skills with the ability to multi-task
- Ability to work in a fast-paced, deadline oriented environment, with strong attention to detail
- A proven history of achieving and surpassing sales targets, and unprecedented drive for results is an asset
- Degree or diploma in marketing/ advertising, or equivalent work experience plus a good understanding of online and social media
- Familiarity with Excel/Word/Google Documents and working with cloud-based technology (ie. Google Drive, Dropbox)
- Must have transportation.
WHAT’S IN IT FOR YOU
- Opportunity to be part of an exciting company in the media industry
- Work for a well-established and respected company that is connected to your communities
- Motivating compensation which includes a base rate plus commission
If working for a highly energized and passionate team is your ideal environment, please email your resume to editor@yourmcmurraymagazine.com.
Required experience:
- Sales: 2 years or more experience preferable
Required license or certification:
- Driver's Licence
- Degree or diploma in marketing/ advertising, or equivalent work experience plus a good understanding of online and social media
Job type:
- Contract/part-time/full-time - to be discussed depending on experience
Food & Entertainment Guide Media Kit 2016
YMM Media Kit
Introduction
Our readers want to know:
Where can you find the best food and entertainment in this amazing place we call home?
Your McMurray Magazine and Fort McMurray Tourism will be partnering on this premier Food & Entertainment Guide, highlighting the delicious local food and drink scene, with a special section spotlighting First Nations and other cultural delicacies, as well as some local go-to places for great entertainment.
Krista Balsom
Editor/Publisher
For more information on our our current advertising rates and insertion order contract, please phone 780-972-4757 or email editor@yourmcmurraymagazine.com or Diana at diana@visitfmt.com.
Advertising Spaces
Advertising spaces
- Back cover: Back cover: 8" wide x 10" high, plus 0.25” bleeds on all sides
- Inside front/back cover: 8" wide x 10" high, plus 0.25" bleeds on all sides
- Centrefold/double page spread: 16” wide x 10” high, plus 0.25” bleeds on all sides
- Full page: 8" wide x 10" high, plus 0.25" bleeds on all sides
- Half page horizontal: 7.5" wide x 4.625" high
- Half page tall: 3.625" wide x 9.5" high
- Quarter page: 3.625" wide x 4.625" high
Food & Entertainment Guide specifications
- Finished size: 8" x 10", 64 page self-cover
- Paper stock: 60lb gloss text weight
- Binding: Saddle-stitched
- Design software: Adobe Creative Suite CC 2015 (InDesign, Photoshop & Illustrator) on Mac platform
- Safety Margins: For bleed pages and spreads, keep important text and imagery within 0.375" from the edges of the ad. (0.25" from trim)
- Bleeds: For bleed pages please add 0.25" on all sides
- Minimum type size: 6-point type (for black text on a light background) and 8-point type for white or knockout text
Advertising rates & specifications
For more information on our our current advertising rates and insertion order contract, please phone 780-972-4757 or email editor@yourmcmurraymagazine.com.
ADVERTISING RATES*
| Ad Space | Price (+GST) |
|---|---|
| Back cover | Contact |
| Inside front, or inside back cover | Contact |
| Page 1 | Contact |
| Centrefold | Contact |
| Double page spread | Contact |
| Full Page | Contact |
| Half-page | Contact |
| 1/4 page | Contact |
| Coupon - without ad purchase | Contact |
| Coupon - with ad purchase | Contact |
| Ad design cost | Contact |
- 10% discount for Tourism Members.
- 10% discount for regular YMM advertisers.
- 10% non-profit rate.
- All prices are subject to change.
- Exclusivity deals may be negotiated.
- All ads are in full colour.
Information
Ad design services
Have your advertisement developed by marketing professionals with the help of an expert graphic designer, working closely with you to identify your specific needs at a cost of $205. The completed advertisment will be yours to keep and use for other advertising purposes outside of YMM.
PRODUCTION SPECIFICATIONS
All submitted artwork must be in digital format. For best results, please provide artwork as high resolution PDF. Low resolution ads will not reproduce with the best results. We are not responsible for detecting poor resolution ads, but will do our best, but accept no responsibility if they are submitted at low resolution. If we do have a concern with an ad, we will contact the advertiser and suggest that the ad be re-supplied or re-built at the advertiser’s cost.
DESKTOP FILE FORMAT
All images must be in CMYK (process) colour. TIFF or EPS files must be 300 dpi. All required image trapping should be included in the files when submitted.
More about the 2016 Food & Entertainment Guide
10,000 copies of the 2016 Food & Entertainment Guide will be distributed through local vendors, and featured in various high traffic locations. Please ask for a full listing of confirmed vendors. It will be on stands mid-June until the end of the year, while supplies last.
2016 Food & Entertainment Guide Online
A digital version will be featured at yourmcmurraymagazine.com/food&entertainmentguide and on fortmcmurraytourism.com as well as on Twitter, Facebook and other social media outlets. Through innovative shareability technology, readers will send their favourite food and entertainment ideas around the world at the click of a button!
INSERTION ORDER & ADVERTISING CONTRACT
To view the insertion order & advertising contract, or if you would like to download a PDF version of our media kit, please use the link below:
More...
HGG Media Kit 2016
Media Kit 2016
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