Media Kit 2016

Media Kit

Introduction

YOUR MCMURRAY MAGAZINE, or YMM, is Fort McMurray’s brightest magazine publication offering local content to the residents who call this region home and an opportunity for local businesses to get their message heard. Now in it’s fourth volume, with fun and exciting content, local advertising, and fantastic local talent being featured, it is something everyone who lives, works and plays here can truly call their own.

Fort McMurray is known as Canada’s economic engine and it is no surprise to the businesses and people who live here everyday. In 2013, Alberta Venture Magazine put Wood Buffalo in the number one spot as the best community for business, and in 2011, is was named the second best resource community in Western Canada. What makes YMM really unique however are those residents of the region who have incomes 95% higher than the national average. Fort McMurray is truly a fantastic place for business and an even more fantastic place to live and call home.

The bold, innovative and energetic residents have high discretionary income and live in a fast-growing commercial and residential hub within the Municipality that is expected to more than double in population, reaching over 230,000 people by the year 2030.

Advertising in YMM gives the advertiser an opportunity to reach out to a broad local audience, as well as those who visit and spread the message across the country and world. With a wide, varied and unique distribution, YMM will reach a captive and willing audience, and with over 20,000 copies in distribution throughout the region it will also reach a diverse, affluent group of buyers, sellers and job-seekers.

Krista Balsom
Editor/Publisher

For advertising rates, call 780-972-4757 or email editor@yourmcmurraymagazine.com

Fort McMurray by the numbers

When you think about readers of YMM, think about this:
  • According to the Alberta Government, the average household income in Fort McMurray/Wood Buffalo is $191,507 which is the highest of any Canadian city.
  • Citizens in Fort McMurray/ Wood Buffalo have an estimated $30,000+ in discretionary income.
  • With over $125 billion in oil sands development scheduled over the next 10 years, Fort McMurray is considered the hottest economy in the world and the economic engine of Canada.
  • In 2012 alone, the retail sales estimate for this area exceeded $1.16 billion, and continues to rise.
  • The current population of Fort McMurray is 116,407.
  • Projections for the next 2-3 years are for a continued population growth of 10-12% per year
  • The Fort McMurray population has the highest percentage in Canada of adults ages 25-54 (56%), with the majority skewing slightly towards males.

Advertising Spaces

PREMIUM AD SPACES*
  • Back cover: 8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
  • Inside front/back cover: 8.25” wide x 10.75” high, plus 0.25” bleeds on all sides, printed on cover stock
  • Centre fold full: 16.5” wide x 10.75” high, plus 0.25” bleeds
  • Page 1/Centerfold half: 8.25” wide x 10.75” high, plus 0.25” bleeds
STANDARD AD SPACES*
  • Full page/full bleed: 8.25” wide x 10.75” high, plus 0.25” bleeds
  • Full page/no bleed: 8” wide x 10.5” high
  • Half page horizontal: 7.75” wide x 5” high
  • Half page tall: 3.75” wide x 10.25” high
  • Third page horizontal: 7.75” wide x 3.33” high
  • Third page tall: 2.5” wide x 10.25” high
  • Quarter page standard: 3.75” wide x 5” high
  • Quarter page tall: 1.875” wide x 10.25” high
  • Eighth page: 3.75” wide x 2.5” high
  • Business card classified: 3.5” wide x 2” high
WEBSITE AD SPACES*
  • Top/bottom banner: 1170 pixels wide x 115 pixels high
  • Right side ad: 340 pixels wide x 300 pixels high
DON’T SEE WHAT YOU’RE LOOKING FOR?

Pricing on inserts, gatefold covers, tip ons, blow ins, custom publishing and other specialty advertising options are available upon request.

*Please note that all prices are subject to change.
*Exclusivity deals may be negotiated.
*All ads are full colour

ADVERTISING RATES*
Premium Advertisements Price (+GST)
Back cover Contact
Inside front, or inside back cover Contact
Centrefold (1/2) Contact
Centrefold (full) Contact
Page 1 Contact
Regular Advertising Price (+GST)
Full-page Contact
Two-page spread Contact
Half-page Contact
Third-page Contact
Quarter-page Contact
Eighth page Contact
Speciality Sections & Fees Price (+GST)
Recruitment Ad (business card size) Contact
Advertisement design Contact
Non-profit discount Contact
Volume discount (4-issue term) Contact
Guaranteed Positioning Contact
Web Advertising Rates Price (+GST)
Top Banner (Maximum of 6) Contact
Side Boxes (Maximum of 4 per box) Contact
Bottom Banner (Maximum of 4) Contact

Specifications and Information

MAGAZINE SPECIFICATIONS
  • Finished size:8.25” x 10.75”
  • Binding:Saddle-stitched.
  • Printing:Offset Litho.
  • Design software:Adobe Creative Suite 5 (InDesign, Photoshop & Illustrator) on Mac platform.
  • Safety Margins:For bleed pages and spreads, keep important text and imagery within .375” from edges of ad. (.25” from trim).
  • Bleeds:For bleed pages please add .25” on all sides.
  • Minimum type size:6-point type (for black text on a light background) and 8-point type for white or knockout text.
PRODUCTION SPECIFICATIONS

All submitted artwork must be in digital format. For best results, please provide artwork as high resolution PDF. Low resolution ads will not reproduce with the best results. We are not responsible for detecting poor resolution ads, but will do our best, but accept no responsibility if they are submitted at low resolution. If we do have a concern with an ad, we will contact the advertiser and suggest that the ad be resupplied or re-built at the advertiser’s cost.

DESKTOP FILE FORMAT

All images must be in CMYK (process) colour. TIFF or EPS files must be 300 dpi. All required image trapping should be included in the files when submitted.

AD DESIGN SERVICES

Have your advertisement developed by marketing professionals with the help of expert graphic design, working closely with you to identify your specific needs at a cost of $175. The completed advertisment will be yours to keep and use for other advertising purposes outside of YMM.

MORE ABOUT YMM…

HOW OFTEN IS YMM PUBLISHED AND WHEN?

YMM is published on a bi-monthly basis and features topical and seasonal feature articles as well as regular content by local contributors.

WHAT IS THE READERSHIP OF YMM?

YMM has a print distribution of at least 20,000 copies per issue and a readership of over 40,000 through second and third reads. Due to the high print quality and truly local content, readers will likely keep it to pass along to a family or friend or read through it a couple of times.

YMM ONLINE

YMM is featured online at yourmcmurraymagazine.com as well as on Twitter, Facebook and other social media outlets. Getting the message out will be an important element, especially in today’s modern social media era. Through innovative shareability technology, readers will be able to send their favourite stories, articles and columns at the click of a button around the world to friends and families.

YMM THEMES FOR VOLUME 4

VOLUME 4, ISSUE 1
YMM NEWSMAKERS

People are what make our region great! In this issue we’ll celebrate the stories of those who make Fort McMurray a wonderful place to call home – those who are bringing in new ideas, building on existing ones, and giving of themselves for the betterment of our community.

Editorial Deadline: October 5, 2015
Ad Creative Deadline: October 20, 2015
On Stands: December 2015/January 2016

VOLUME 4, ISSUE 2
WINTER SPORTS IN YMM

What better way to spend the Northern Alberta winters than by getting out and playing? This issue will feature just some of the great activities and events happening in our region, including the 2016 Alberta Snowmobile Association Jamboree, hosted by the McMurray Sno-Drifters, and the Canadian Collegiate Athletic Association Men’s National Championship, hosted by Keyano College!

Editorial Deadline: December 5, 2015
Ad Creative Deadline: December 20, 2015
On Stands: February/March 2016

VOLUME 4, ISSUE 3
THEATRE IN YMM

Considered Fort McMurray’s premier community asset, Keyano Theatre & Arts Centre is the community’s theatre, and it’s expanding. In this issue we’ll look at the impact the Theatre has had on our community, the expansion plan, and all that’s going into making this vision a reality.

Editorial Deadline: February 5
Ad Creative Deadline: February 20
On Stands: April/May 2016

VOLUME 4, ISSUE 4
YMM GIVES BACK

It’s no secret: Fort McMurray is full of some of this country’s most generous people. Whether they volunteer their time, give financially, or work together in the non-profit sector, YMMers are notorious for giving back. In this issue we’ll go behind the scenes of the non-profit organizations in our region, celebrate those who are giving back, and take a look at the impactful convergence happening in Fort McMurray.

Editorial Deadline: April 5
Ad Creative Deadline: April 20
On Stands: June/July 2016

VOLUME 4, ISSUE 5
BUSINESS IN YMM

Business in YMM is alive and well! With so many businesses committed to serving our community, we’re devoting this issue to telling their stories! We’ll uncover some hidden gems and remind that when it comes to giving someone your business, there’s no place like home.

Editorial Deadline: June 5
Ad Creative Deadline: June 20
On Stands: August/September 2016

VOLUME 4, ISSUE 6
THE HEALTH OF YMM

In this issue of YMM we’ll be taking the concept of “health” and holding it under a microscope. From fitness and nutrition, to mental and financial well-being, the health of our pets, the environment, and relationships in our community…this issue will take a close look at our community’s current state of health.

Editorial Deadline: August 5
Ad Creative Deadline: August 20
On Stands: October/November 2016


2016 HOME & GARDEN GUIDE

It’s that time of year when we start to turn our attention to the great outdoors! From beautifying our gardens, to putting together the perfect menu for some outdoor entertaining, our Home & Garden Guide will be filled with inspiration!

Editorial Deadline: March 5
Ad Creative Deadline: March 20
On Stands: May/June 2016

2016 FOOD & ENTERTAINMENT GUIDE

Whether you’re tossing together some local Farmers’ Market finds, grilling on the barbeque, or finding that perfect patio to wind down on, our first ever Food & Entertainment Guide will provide you with everything you need to be inspired for a summer of relaxation.

Editorial Deadline: May 5
Ad Creative Deadline: May 20
On Stands: July/August 2016

2016 HOLIDAY GUIDE

Tis the season to start thinking about festive fun in Fort McMurray! We’ll cover everything from local gift finds, to perfecting holiday entertaining, décor ideas and things to do in the great outdoors!

Editorial Deadline: September 5
Ad Creative Deadline: September 20
On Stands: November/December 2016

*Please note that on stands date is an approximate and could vary slightly

DISTRIBUTION PLAN

YMM has a broad distribution strategy that will ensure your message gets into the hands of the audience you want to reach. Currently, the following locations are part of our key distribution network, with many more looking to be added in the near future:

DIVERSIFIED TRANSPORTATION LTD.

With over 1,200 men and women, and five million passengers annually, Diversified Transportation serves major oil, gas, energy and construction employers with safe, dependable and reliable employee transportation services. With 450 coach buses, more than 11,000 copies of YMM will be placed into the hands of the Diversified riders.

FORT MCMURRAY AIRPORT

Currently, YMM leads the country with a passenger growth rate of 11.25% year to date. In June, the Airport passed the 800,000 passengers per year mark, a number that places it as the 15th busiest in Canada. The new 15,000 square metre Air Terminal Building is dramatically changing how customers experience the Fort McMurray Airport.

KEYANO COLLEGE

YMM racks will be located throughout the main campus of Keyano College, Keyano Theatre and the Syncrude Sport & Wellness Centre. Dedicated to the promotion of health, fitness and sport excellence, they offer students, faculty, staff and members of the community an array of non-credit programs and services. Keyano College’s Sport & Wellness department is focused on enriching your life experience, enabling you to pursue a more active and healthy lifestyle. From a wide variety of youth development programs, challenging fitness classes, numerous adult sport leagues, and outstanding post-secondary high performance opportunities with Huskies Athletics, Keyano College has something for everyone.

MACDONALD ISLAND PARK

With 1.5 million annual visitors, MacDonald Island Park is Canada’s largest community recreation, events and leisure experience and is the heart of an ever-evolving downtown Fort McMurray. Home to the world-class Suncor Community Leisure Centre and Miskanaw Golf Club, MacDonald Island Park has embarked on an ambitious expansion project that will serve as a catalyst for future community development.

NORALTA LODGE

Offering unmatched hospitality at their nine lodges, and counting, in and around the Athabasca oilsands, Noralta Lodge will be distributing 3,000 copies of each and every issue of Your McMurray Magazine directly inside their lodge room accommodations. As experts in providing premium workforce accommodations, this is just one other way Noralta Lodge ensures their guests receive best-in-class service. As experts in distribution, this is just one other way that YMM is getting our magazine into the hands of readers that our advertisers want to reach.

FORT MCMURRAY HOTEL GROUP

With seven hotels in Fort McMurray and more to come in the future, YMM will be featured in over 800 hotel rooms throughout town. Hotels include: Merit Hotel & Suites, Clearwater Suite Hotel, Clearwater Residence Hotel, Nomad Hotel & Suites Vantage Inn & Suites, Franklin Suite Hotel, Radisson Hotel & Suites.

PETER POND MALL

As Fort McMurray’s premier mall with over 65 retailers and services, Peter Pond Mall offers stores and services to meet the needs of our region. With racks located in the mall, each new issue of YMM is available to shoppers.

YMM ONLINE & SOCIAL MEDIA

YMM also has an extensive online presence at yourmcmurraymagazine.com as well as on Twitter, Facebook and other social media outlets. Getting the message out will be an important element, especially in today’s modern social media era. Through innovative shareability technology, readers will be able to send their favourite stories, articles and columns at the click of a button around the world to friends and families.

Other locations include:

PTI Workforce Accomodations, Tommy Gun’s Original Barbershop, The Oil Sands Discovery Centre, Fort McMurray Tourism and some local grocery stores around town.

INSERTION ORDER & ADVERTISING CONTRACT

To view the insertion order & advertising contract, or if you would like to download a PDF version of our media kit, please use the link below:

Download our Media Kit

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